Zhang Dayi
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
Welcome to China’s KOL Clone Factories
They are admired by millions of young fans for their looks, style and seeming authenticity, but behind the scenes, many of China’s digital influencers are the product of opaque incubators, only adding to the ‘KOL confusion’ afflicting fashion executives doing business in China.
Welcome to China’s KOL Clone Factories
They are admired by millions of young fans for their looks, style and seeming authenticity, but behind the scenes, many of China’s digital influencers are the product of opaque incubators, only adding to the ‘KOL confusion’ afflicting fashion executives doing business in China.