Yvon Chouinard
Patagonia’s CEO on Selling ‘the Unsexiest Thing in the World’
As the Californian outerwear brand publishes its first ever sustainability progress report, its 50-year effort to model and promote a more climate-friendly form of capitalism is under threat.
Patagonia’s CEO on Selling ‘the Unsexiest Thing in the World’
As the Californian outerwear brand publishes its first ever sustainability progress report, its 50-year effort to model and promote a more climate-friendly form of capitalism is under threat.
The Debrief | Can Patagonia’s Radical Move Change the Fashion Industry?
Patagonia founder Yvon Chouinard’s is giving away his billion-dollar company. BoF chief sustainability correspondent Sarah Kent explains why — and what influence the change could have on the culture of business.
The Debrief | Can Patagonia’s Radical Move Change the Fashion Industry?
Patagonia founder Yvon Chouinard’s is giving away his billion-dollar company. BoF chief sustainability correspondent Sarah Kent explains why — and what influence the change could have on the culture of business.
Can Patagonia Make Capitalism Climate Friendly?
The company has become a standard bearer for responsible capitalism. But founder Yvon Chouinard’s latest move – giving over most of the company’s shares to a non-profit – will be a tough act for others to follow.
Can Patagonia Make Capitalism Climate Friendly?
The company has become a standard bearer for responsible capitalism. But founder Yvon Chouinard’s latest move – giving over most of the company’s shares to a non-profit – will be a tough act for others to follow.
Patagonia’s Radical New Ownership Structure, Explained
Founder Yvon Chouinard has transferred ownership of his company to ensure all profits are directed to combat climate change.
Patagonia’s Radical New Ownership Structure, Explained
Founder Yvon Chouinard has transferred ownership of his company to ensure all profits are directed to combat climate change.