Yun-kee Jeong
President, InTrend
Representing major global luxury brands through his PR firm InTrend, Jeong also dresses top K-drama, K-cinema and K-pop stars, impacting trends across Asia.
The president of Korean fashion PR agency InTrend is well known for his “Midas touch.” Stylist to the major stars of Korea, his influence surpasses national borders, impacting trends across Asia thanks to the popularity of the Hallyu phenomenon.
Jeong has dressed top K-Drama, K-Cinema and K-Pop stars, from actor couple Jan Dong-gun and Ko So-young, to Korean band Girls’ Generation. In addition to dressing stars for the red carpet, he has also styled costumes for top dramas including, Kim Sun-a’s wardrobe in “I Do, I Do” and Lee Min-Jung’s look in “Big.”
Jeong believes that the key to his success lies in his honesty. “Unconditional compliments should never be on the list. You need to give truthful advice to make actors trust and follow you,” he told Korea JoongAng Daily. “[At that] moment, it could hurt, but being honest was how I could stay with my clients for such a long period.”
Career History
VITAL STATISTICS
Power Moves | LVMH Appoints New Vice President of D&I, Jimmy Choo Names New CEO
This week, Corey Smith was named vice president of diversity and inclusion at LVMH Inc., while Jimmy Choo veteran Hannah Colman was appointed chief executive of the luxury fashion house.
Power Moves | LVMH Appoints New Vice President of D&I, Jimmy Choo Names New CEO
This week, Corey Smith was named vice president of diversity and inclusion at LVMH Inc., while Jimmy Choo veteran Hannah Colman was appointed chief executive of the luxury fashion house.
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
