Yohji Yamamoto
Designer, Yohji Yamamoto
The influential Japanese designer, known for masterful tailoring and directional cuts, has collaborated with Adidas and Hermès.


Prosaic Beauty at Junya Watanabe
The designer’s exaltation of the banal is the result of a strong and stable consistency of vision from a master of the form.

Prosaic Beauty at Junya Watanabe
The designer’s exaltation of the banal is the result of a strong and stable consistency of vision from a master of the form.

Antidotes and Alternatives at Yohji Yamamoto
The designer can't help but be poetic and it makes him enduringly fascinating in a fashion-scape dominated by overt decoration and loud streetwear.

Antidotes and Alternatives at Yohji Yamamoto
The designer can't help but be poetic and it makes him enduringly fascinating in a fashion-scape dominated by overt decoration and loud streetwear.

Vancouver’s ‘Golden Time’ Unleashing Luxury Boom
An influx of rich Chinese has made the Canadian city, known for its outdoor lifestyle and ability to produce homegrown international brands, increasingly strategic to the global luxury sector.

Vancouver’s ‘Golden Time’ Unleashing Luxury Boom
An influx of rich Chinese has made the Canadian city, known for its outdoor lifestyle and ability to produce homegrown international brands, increasingly strategic to the global luxury sector.

Paolo Roversi: 'Photography Is the Revelation of Another Dimension'
The legendary Italian lensman speaks to BoF about the poetry of his work, the power of the primitive photographic process and the importance of slowness.

Paolo Roversi: 'Photography Is the Revelation of Another Dimension'
The legendary Italian lensman speaks to BoF about the poetry of his work, the power of the primitive photographic process and the importance of slowness.

The Business of Fashion Is Launching a Podcast
BoF’s new podcast will feature conversations with designers, executives and other industry insiders, from Yohji Yamamoto to Gucci’s Marco Bizzarri.

The Business of Fashion Is Launching a Podcast
BoF’s new podcast will feature conversations with designers, executives and other industry insiders, from Yohji Yamamoto to Gucci’s Marco Bizzarri.

The BoF Podcast Episode 3: Inside Yohji Yamamoto’s Fashion Philosophy
The influential Japanese designer talks to Imran Amed about the philosophy that underpins his career.

The BoF Podcast Episode 3: Inside Yohji Yamamoto’s Fashion Philosophy
The influential Japanese designer talks to Imran Amed about the philosophy that underpins his career.

In Paris, Fighting for Fashion in an Era of Stuff
Amidst a ‘supermarket of style’, only a handful of designers delivered fashion embedded with real emotion, reports Angelo Flaccavento.

In Paris, Fighting for Fashion in an Era of Stuff
Amidst a ‘supermarket of style’, only a handful of designers delivered fashion embedded with real emotion, reports Angelo Flaccavento.

Yohji Yamamoto's Punk Poetry
Today's epic-length show was particularly good — more punk than romantic, all asymmetric angles and sharp diagonals.

Yohji Yamamoto's Punk Poetry
Today's epic-length show was particularly good — more punk than romantic, all asymmetric angles and sharp diagonals.

Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.

Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.

How Adidas Converted the Cool Kids
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.

How Adidas Converted the Cool Kids
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




