Yang Mi
Actress & Singer
With over 100 million followers on Weibo, the actress, singer and film producer is one of the most popular figures in China today.
How Luxury Brands Can Seize the Qixi Opportunity
As Chinese Valentine’s Day approaches, experts weigh in on how luxury brands can capitalise on one of the most important shopping festivals in China.
How Luxury Brands Can Seize the Qixi Opportunity
As Chinese Valentine’s Day approaches, experts weigh in on how luxury brands can capitalise on one of the most important shopping festivals in China.
Cheaper Luxury Gets Chinese Excited
Louis Vuitton, Gucci, Hermès and Burberry all reduced their prices in China this month. Who is next and how will this impact the bottom line?
Cheaper Luxury Gets Chinese Excited
Louis Vuitton, Gucci, Hermès and Burberry all reduced their prices in China this month. Who is next and how will this impact the bottom line?
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
China’s Rich Kids Get Entrepreneurial
The stereotype of China’s super-rich second generation continues to haunt many so-called “fuerdai,” who are criticised for their lavish lifestyles and vanity projects, but some are eager to disprove the notion they are spoiled slackers.
China’s Rich Kids Get Entrepreneurial
The stereotype of China’s super-rich second generation continues to haunt many so-called “fuerdai,” who are criticised for their lavish lifestyles and vanity projects, but some are eager to disprove the notion they are spoiled slackers.
Op-Ed | Famous Faces Rule China’s Activewear Market
In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
Op-Ed | Famous Faces Rule China’s Activewear Market
In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
Op-Ed | What Big Data Reveals About China's Big Spenders
Consumer data can help retailers uncover sizeable new opportunities in China’s luxury market, says David Zhao of Shangpin.com.
Op-Ed | What Big Data Reveals About China's Big Spenders
Consumer data can help retailers uncover sizeable new opportunities in China’s luxury market, says David Zhao of Shangpin.com.
Op-Ed | China’s Cult of the Ordinary Commands Big Influence
A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.
Op-Ed | China’s Cult of the Ordinary Commands Big Influence
A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
