Yang Mi
Actress & Singer
With over 100 million followers on Weibo, the actress, singer and film producer is one of the most popular figures in China today.
The Chinese actress, singer and film producer was voted the most popular female singer in mainland China in 2017 and is believed to be the most successful Chinese actress today, with a net worth estimated at around $30 million as of September 2017. Yang has become popular among brands and publications — she was a global ambassador for Michael Kors and Versace, with whom she has collaborated on a handbag, has starred in an Estée Lauder campaign and has graced the cover of dozens of magazines, including Elle China.
Yang began her acting career at the age of 4 in a television series called Tang Ming Huang. Throughout her childhood, Yang appeared in minor roles, but many credit her official acting debut with The Story of a Noble Family in 2002. In 2011, she achieved fame with her lead role in Palace. Another series in which she featured, Interpreter, became the highest rated drama of 2016 in China. Yang continues to appear in various TV programmes, films and franchises, which are often huge financial successes. In 2017, Forbes China Celebrity 100 ranked the actress 3rd in the country, based on earnings and popularity. She has starred in over 30 films and more than 35 television series.
Yang’s Weibo microblogging account alone reflects her popularity within both China and internationally, having amassed over 105 million followers on the social media network. CBNData and Alibaba Group reported that the actress had the most influence on consumer purchases in China in the first quarter of 2018.
In 2014, Yang established her own agency called Jay Walk Studio, where she fosters the newest talent in China. The same year, she married Hong Kong actor and singer Hawick Lau.
VITAL STATISTICS
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Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Toxic Fan Culture Puts Brands at Risk in China
A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.
Toxic Fan Culture Puts Brands at Risk in China
A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
Capri Misses Profit Estimates as Hong Kong Protests Hurt Versace Sales
The group, which also owns Michael Kors and Jimmy Choo, said it expects third-quarter revenue of $1.53 billion, below analysts' average estimate of $1.60 billion.
Capri Misses Profit Estimates as Hong Kong Protests Hurt Versace Sales
The group, which also owns Michael Kors and Jimmy Choo, said it expects third-quarter revenue of $1.53 billion, below analysts' average estimate of $1.60 billion.
Want to Reach Chinese Teens? Take It Offline
Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.
Want to Reach Chinese Teens? Take It Offline
Despite being digital whiz kids, China’s Post-00 generation increasingly want real world experiences. Brands who want a share of their discretionary spending, take note.
Versace, Coach and Givenchy Have Angered China's Netizens. Who's Next?
Brands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong Kong and a trade war with the US.
Versace, Coach and Givenchy Have Angered China's Netizens. Who's Next?
Brands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong Kong and a trade war with the US.
Versace Loses Chinese Brand Ambassador Amid T-Shirt Controversy
Actress Yang Mi said she’ll stop all work with the luxury brand after a controversy erupted online over a T-shirt design that listed Hong Kong and Macau as countries.
Versace Loses Chinese Brand Ambassador Amid T-Shirt Controversy
Actress Yang Mi said she’ll stop all work with the luxury brand after a controversy erupted online over a T-shirt design that listed Hong Kong and Macau as countries.
Can Money Buy Love? Some Brands Are Betting On It.
As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.
Can Money Buy Love? Some Brands Are Betting On It.
As Dior, Prada, Michael Kors and Tory Burch all compete for hearts and minds this Chinese Valentine’s Day, understanding the changing nature of romantic gift-giving could give them the edge.
US Retailers' Wary Outlook Reveals Scale of Tariff Fear
Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.
US Retailers' Wary Outlook Reveals Scale of Tariff Fear
Tensions incurred by the trade war have loomed as a potential risk for markets for more than two years.
Feminism Comes to China. Are Brands Ready?
Taboos and backlash may deter brands from tackling socio-political issues, but as feminism is normalised across China, brands need to engage with female consumers on a deeper level.
Feminism Comes to China. Are Brands Ready?
Taboos and backlash may deter brands from tackling socio-political issues, but as feminism is normalised across China, brands need to engage with female consumers on a deeper level.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
