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Yael Aflalo

Latest News & Analysis
Sustainability

Can Reformation Make Fast Fashion Sustainable?

The LA-based brand is laying out a new set of commitments designed to decouple its growth from its environmental impact.

Sustainability

Can Reformation Make Fast Fashion Sustainable?

The LA-based brand is laying out a new set of commitments designed to decouple its growth from its environmental impact.


Entrepreneurship

Former Reformation CEO Deemed Not 'Racist’ as Workplace Reckoning Continues

After founder Yael Aflalo stepped down amid racism allegations in June, the private equity-backed, cool-girl brand commissioned a third-party investigation into its corporate culture. The results cleared Aflalo of racism, but revealed broader issues at the company.

Entrepreneurship

Former Reformation CEO Deemed Not 'Racist’ as Workplace Reckoning Continues

After founder Yael Aflalo stepped down amid racism allegations in June, the private equity-backed, cool-girl brand commissioned a third-party investigation into its corporate culture. The results cleared Aflalo of racism, but revealed broader issues at the company.


Retail

Reformation Founder and CEO Steps Down After Accusations of Racism

Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Borenstein.

Retail

Reformation Founder and CEO Steps Down After Accusations of Racism

Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Borenstein.


Partner Content

Drive Season 2, Episode 2: Reformation’s Yael Aflalo On Finding a Sustainable Focus

BoF meets Reformation Founder and CEO Yael Aflalo, who created her brand in 2009 around the idea of upcycling, after years of frustration battling with inefficiencies of the fashion wholesale system.

Partner Content

Drive Season 2, Episode 2: Reformation’s Yael Aflalo On Finding a Sustainable Focus

BoF meets Reformation Founder and CEO Yael Aflalo, who created her brand in 2009 around the idea of upcycling, after years of frustration battling with inefficiencies of the fashion wholesale system.


Entrepreneurship

Start-Up School | Chapter 6: Scale Your Business Carefully

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.

Entrepreneurship

Start-Up School | Chapter 6: Scale Your Business Carefully

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.


News & Analysis

Reformation Raises $25 Million to Fuel Brick-and-Mortar Growth

Founder and chief executive Yael Aflalo will use the Series B round of financing, led by Stripes Group with participation from 14W andImaginary Ventures, to open more tech-enabled retail locations.

News & Analysis

Reformation Raises $25 Million to Fuel Brick-and-Mortar Growth

Founder and chief executive Yael Aflalo will use the Series B round of financing, led by Stripes Group with participation from 14W andImaginary Ventures, to open more tech-enabled retail locations.