Xiao Zhan
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Toxic Fan Culture Puts Brands at Risk in China
A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.
Toxic Fan Culture Puts Brands at Risk in China
A controversy linked to homoerotic pop culture is engulfing a Chinese superstar affiliated with several global luxury brands. The rise and fall of Xiao Zhan should be a wake-up call for all brands leveraging celebrities in China.
Can Drops Bring Print Media Back to Life?
Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.
Can Drops Bring Print Media Back to Life?
Coupling limited edition releases with virtual celebrity covers is paying off for some of China’s top publications, but success isn’t guaranteed.