Wizkid
Armani Beauty’s Hiromi Ueda on Utilising Creative Expression for Commercial Success
BoF sits down with Armani Beauty’s global makeup artist to hear how she utilises creativity, pushing the boundaries of the beauty industry.
Armani Beauty’s Hiromi Ueda on Utilising Creative Expression for Commercial Success
BoF sits down with Armani Beauty’s global makeup artist to hear how she utilises creativity, pushing the boundaries of the beauty industry.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
Why Africa’s Musicians Are a Marketing Goldmine
Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.
Why Africa’s Musicians Are a Marketing Goldmine
Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.