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Virginie Viard

Former Artistic Director of Fashion Collections, Chanel

Starting as an intern in 1987, the designer now oversees the house’s artistic direction as the chosen successor of Karl Lagerfeld, who referred to her as ‘my right arm and my left arm.’

Virginie Viard
News & Analysis

Chanel Faces Biggest Challenge Since the Loss of Its Founder

Lagerfeld reigned over Chanel since 1983 with indisputable authority, helping turn a storied haute-couture fashion house into a global megabrand with $9.6 billion in annual sales.

News & Analysis

Chanel Faces Biggest Challenge Since the Loss of Its Founder

Lagerfeld reigned over Chanel since 1983 with indisputable authority, helping turn a storied haute-couture fashion house into a global megabrand with $9.6 billion in annual sales.


News & Analysis

Karl Lagerfeld Dies in Paris

The world’s most iconic and prolific designer was widely known as the king of fashion.

News & Analysis

Karl Lagerfeld Dies in Paris

The world’s most iconic and prolific designer was widely known as the king of fashion.


Fashion Week

A Presence in Karl Lagerfeld's Absence at Chanel

The designer missed the show due to tiredness, but the collection's flowery sweetness and light brought a breath of spring into the frigid atmosphere of the Grand Palais.

Fashion Week

A Presence in Karl Lagerfeld's Absence at Chanel

The designer missed the show due to tiredness, but the collection's flowery sweetness and light brought a breath of spring into the frigid atmosphere of the Grand Palais.


News & Analysis

Karl Lagerfeld Was a No-Show at Both Chanel Couture Shows Tuesday

The house said the prolific designer was too tired to attend the presentations during Paris Haute Couture Week this season.

News & Analysis

Karl Lagerfeld Was a No-Show at Both Chanel Couture Shows Tuesday

The house said the prolific designer was too tired to attend the presentations during Paris Haute Couture Week this season.


Luxury

Chanel’s Year of Change

Bruno Pavlovsky, president of fashion and Chanel SAS, addresses the reshaping of the storied French house, from its ban on exotic skins to its curious new London headquarters, as well as the rumours that Phoebe Philo will succeed Karl Lagerfeld.

Luxury

Chanel’s Year of Change

Bruno Pavlovsky, president of fashion and Chanel SAS, addresses the reshaping of the storied French house, from its ban on exotic skins to its curious new London headquarters, as well as the rumours that Phoebe Philo will succeed Karl Lagerfeld.


Luxury

Chanel’s Digital Strategy Takes Shape Amid Executive Shuffle

In June, Chanel reported financial results for the first time in its history. Now, the $10 billion fashion house is evolving its digital strategy and shuffling some of its executives. What does this spell for the future of the brand?

Luxury

Chanel’s Digital Strategy Takes Shape Amid Executive Shuffle

In June, Chanel reported financial results for the first time in its history. Now, the $10 billion fashion house is evolving its digital strategy and shuffling some of its executives. What does this spell for the future of the brand?


Luxury

Decoding Chanel’s Gen-Z Strategy

Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?

Luxury

Decoding Chanel’s Gen-Z Strategy

Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?


Luxury

Making Sense of Chanel's Secret Filings

For the past two years Chanel has quietly reported revenue declines as well as double-digit drops in profitability. What does it mean for the future of the world’s most famous fashion brand?

Luxury

Making Sense of Chanel's Secret Filings

For the past two years Chanel has quietly reported revenue declines as well as double-digit drops in profitability. What does it mean for the future of the world’s most famous fashion brand?


News & Analysis

BoF’s Fantasy Fashion Draft Picks

Where should fashion’s cohort of free agent designers land? BoF pairs the industry’s top creative talent with houses in need of a creative jolt.

News & Analysis

BoF’s Fantasy Fashion Draft Picks

Where should fashion’s cohort of free agent designers land? BoF pairs the industry’s top creative talent with houses in need of a creative jolt.


News & Analysis

Paris Newcomer Koché Collides Couture and Streetwear

This month, our Spotlight shines on Christelle Kocher, whose one-year-old streetwear-inflected brand Koché is tapping couture techniques.

News & Analysis

Paris Newcomer Koché Collides Couture and Streetwear

This month, our Spotlight shines on Christelle Kocher, whose one-year-old streetwear-inflected brand Koché is tapping couture techniques.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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