Virginie Viard
Former Artistic Director of Fashion Collections, Chanel
Starting as an intern in 1987, the designer now oversees the house’s artistic direction as the chosen successor of Karl Lagerfeld, who referred to her as ‘my right arm and my left arm.’


Chanel Faces Biggest Challenge Since the Loss of Its Founder
Lagerfeld reigned over Chanel since 1983 with indisputable authority, helping turn a storied haute-couture fashion house into a global megabrand with $9.6 billion in annual sales.

Chanel Faces Biggest Challenge Since the Loss of Its Founder
Lagerfeld reigned over Chanel since 1983 with indisputable authority, helping turn a storied haute-couture fashion house into a global megabrand with $9.6 billion in annual sales.

Karl Lagerfeld Dies in Paris
The world’s most iconic and prolific designer was widely known as the king of fashion.

Karl Lagerfeld Dies in Paris
The world’s most iconic and prolific designer was widely known as the king of fashion.

A Presence in Karl Lagerfeld's Absence at Chanel
The designer missed the show due to tiredness, but the collection's flowery sweetness and light brought a breath of spring into the frigid atmosphere of the Grand Palais.

A Presence in Karl Lagerfeld's Absence at Chanel
The designer missed the show due to tiredness, but the collection's flowery sweetness and light brought a breath of spring into the frigid atmosphere of the Grand Palais.

Karl Lagerfeld Was a No-Show at Both Chanel Couture Shows Tuesday
The house said the prolific designer was too tired to attend the presentations during Paris Haute Couture Week this season.

Karl Lagerfeld Was a No-Show at Both Chanel Couture Shows Tuesday
The house said the prolific designer was too tired to attend the presentations during Paris Haute Couture Week this season.

Chanel’s Year of Change
Bruno Pavlovsky, president of fashion and Chanel SAS, addresses the reshaping of the storied French house, from its ban on exotic skins to its curious new London headquarters, as well as the rumours that Phoebe Philo will succeed Karl Lagerfeld.

Chanel’s Year of Change
Bruno Pavlovsky, president of fashion and Chanel SAS, addresses the reshaping of the storied French house, from its ban on exotic skins to its curious new London headquarters, as well as the rumours that Phoebe Philo will succeed Karl Lagerfeld.

Chanel’s Digital Strategy Takes Shape Amid Executive Shuffle
In June, Chanel reported financial results for the first time in its history. Now, the $10 billion fashion house is evolving its digital strategy and shuffling some of its executives. What does this spell for the future of the brand?

Chanel’s Digital Strategy Takes Shape Amid Executive Shuffle
In June, Chanel reported financial results for the first time in its history. Now, the $10 billion fashion house is evolving its digital strategy and shuffling some of its executives. What does this spell for the future of the brand?

Decoding Chanel’s Gen-Z Strategy
Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?

Decoding Chanel’s Gen-Z Strategy
Perhaps no other brand is as deft as Chanel at extracting juice from ingénue endorsements. But as younger consumers turn away from traditional celebrities in favour of digital influencers, how will fashion’s most powerful luxury house adjust its strategy?

Making Sense of Chanel's Secret Filings
For the past two years Chanel has quietly reported revenue declines as well as double-digit drops in profitability. What does it mean for the future of the world’s most famous fashion brand?

Making Sense of Chanel's Secret Filings
For the past two years Chanel has quietly reported revenue declines as well as double-digit drops in profitability. What does it mean for the future of the world’s most famous fashion brand?

BoF’s Fantasy Fashion Draft Picks
Where should fashion’s cohort of free agent designers land? BoF pairs the industry’s top creative talent with houses in need of a creative jolt.

BoF’s Fantasy Fashion Draft Picks
Where should fashion’s cohort of free agent designers land? BoF pairs the industry’s top creative talent with houses in need of a creative jolt.

Paris Newcomer Koché Collides Couture and Streetwear
This month, our Spotlight shines on Christelle Kocher, whose one-year-old streetwear-inflected brand Koché is tapping couture techniques.

Paris Newcomer Koché Collides Couture and Streetwear
This month, our Spotlight shines on Christelle Kocher, whose one-year-old streetwear-inflected brand Koché is tapping couture techniques.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




