Virginie Viard
Former Artistic Director of Fashion Collections, Chanel
Starting as an intern in 1987, the designer now oversees the house’s artistic direction as the chosen successor of Karl Lagerfeld, who referred to her as ‘my right arm and my left arm.’
Does Chanel Need a Change Agent?
Following the death of Karl Lagerfeld, Chanel named former studio director Virginie Viard his successor in a bid for continuity. But the world’s most popular luxury megabrand may need to disrupt itself to stay on top.
Does Chanel Need a Change Agent?
Following the death of Karl Lagerfeld, Chanel named former studio director Virginie Viard his successor in a bid for continuity. But the world’s most popular luxury megabrand may need to disrupt itself to stay on top.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
Succession Planning: What Works, What Doesn't
The death of Karl Lagerfeld has put a spotlight on succession planning quandaries at major brands, from Ralph Lauren to Giorgio Armani. What can the industry learn from the successes and stumbles of the past?
Succession Planning: What Works, What Doesn't
The death of Karl Lagerfeld has put a spotlight on succession planning quandaries at major brands, from Ralph Lauren to Giorgio Armani. What can the industry learn from the successes and stumbles of the past?
Karl Lagerfeld Wasn’t One for Goodbyes
In his final collection, which made crystal clear that fashion’s empire builder is no more, the late designer offered a fresh take on Chanel classics.
Karl Lagerfeld Wasn’t One for Goodbyes
In his final collection, which made crystal clear that fashion’s empire builder is no more, the late designer offered a fresh take on Chanel classics.
Why Representation at Fashion Week Shouldn't Be a Fad
A “millennial mindset” is taking hold across the luxury market — and across age groups and geographies — changing the purchasing habits of all generations of consumers.
Why Representation at Fashion Week Shouldn't Be a Fad
A “millennial mindset” is taking hold across the luxury market — and across age groups and geographies — changing the purchasing habits of all generations of consumers.
Power Moves | Vogue International Has Tapped Holly Shackleton as Editor-in-Chief, Chanel Appointed Co-Artistic Directors
This week, Vogue International named a new editor-in-chief, while Chanel confirmed two top creative appointments following the death of Karl Lagerfeld.
Power Moves | Vogue International Has Tapped Holly Shackleton as Editor-in-Chief, Chanel Appointed Co-Artistic Directors
This week, Vogue International named a new editor-in-chief, while Chanel confirmed two top creative appointments following the death of Karl Lagerfeld.
Chanel to Lean on Brand Veterans Following Lagerfeld's Death
The luxury house had said Viard would continue to manage the brand’s collections when Lagerfeld died last week at the age of 85, without clarifying her title or the breadth of her role.
Chanel to Lean on Brand Veterans Following Lagerfeld's Death
The luxury house had said Viard would continue to manage the brand’s collections when Lagerfeld died last week at the age of 85, without clarifying her title or the breadth of her role.
Karl Lagerfeld’s Greatest Legacy Is a Business Model
The master designer transformed a dusty French label into a multi-billion-dollar global luxury powerhouse, creating the template that has been adopted with astounding success across the fashion industry. But the formula needs an update.
Karl Lagerfeld’s Greatest Legacy Is a Business Model
The master designer transformed a dusty French label into a multi-billion-dollar global luxury powerhouse, creating the template that has been adopted with astounding success across the fashion industry. But the formula needs an update.
Power Moves | Salvatore Ferragamo Names Creative Director, Serena Williams Joins Poshmark Board of Directors
This week, Salvatore Ferragamo announces the appointment of Paul Andrew to creative director, while Poshmark adds Serena Williams to its board of directors.
Power Moves | Salvatore Ferragamo Names Creative Director, Serena Williams Joins Poshmark Board of Directors
This week, Salvatore Ferragamo announces the appointment of Paul Andrew to creative director, while Poshmark adds Serena Williams to its board of directors.
Chanel Appoints Virginie Viard as Karl Lagerfeld's Successor
The announcement muffled speculation about whether Chanel might seek out another big name to replace Lagerfeld, whose passing was announced on Tuesday.
Chanel Appoints Virginie Viard as Karl Lagerfeld's Successor
The announcement muffled speculation about whether Chanel might seek out another big name to replace Lagerfeld, whose passing was announced on Tuesday.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
