Virginie Viard
Former Artistic Director of Fashion Collections, Chanel
Starting as an intern in 1987, the designer now oversees the house’s artistic direction as the chosen successor of Karl Lagerfeld, who referred to her as ‘my right arm and my left arm.’


Could the Pandemic Make Retail Better?
The Covid-19 crisis has crushed fashion retailers, but the pressure could prove a catalyst for change that ultimately makes the sector stronger.

Could the Pandemic Make Retail Better?
The Covid-19 crisis has crushed fashion retailers, but the pressure could prove a catalyst for change that ultimately makes the sector stronger.

Chanel Sees Trouble Through 2021: What Happens Now?
The French megabrand blew past $12 billion in sales in 2019, but it's not immune to the devastating financial effects of the coronavirus pandemic and expects to see significant contraction well into next year.

Chanel Sees Trouble Through 2021: What Happens Now?
The French megabrand blew past $12 billion in sales in 2019, but it's not immune to the devastating financial effects of the coronavirus pandemic and expects to see significant contraction well into next year.

A Reckoning and Reboot for Fashion Media
As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.

A Reckoning and Reboot for Fashion Media
As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.

Why Chanel Doesn’t Want to Change the Fashion System
The French luxury titan is doubling down on six shows per year and the Cruise extravaganzas pioneered by Karl Lagerfeld. Chanel’s Bruno Pavlovsky lays out the logic to Tim Blanks.

Why Chanel Doesn’t Want to Change the Fashion System
The French luxury titan is doubling down on six shows per year and the Cruise extravaganzas pioneered by Karl Lagerfeld. Chanel’s Bruno Pavlovsky lays out the logic to Tim Blanks.

Fashion’s New Outlook on 2020
Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

Fashion’s New Outlook on 2020
Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

Chanel's Abstract Landscape
The most striking thing about this show was how it polarised its audience. The word on a younger generation’s lips was ‘fresh.’

Chanel's Abstract Landscape
The most striking thing about this show was how it polarised its audience. The word on a younger generation’s lips was ‘fresh.’

One Year After Karl, Where Do Chanel and Fendi Go From Here?
Karl Lagerfeld invented the playbook for modern luxury that continues to drive results for the brands he led. However, his longtime collaborators, Virginie Viard and Silvia Venturini Fendi, are making some necessary rewrites.

One Year After Karl, Where Do Chanel and Fendi Go From Here?
Karl Lagerfeld invented the playbook for modern luxury that continues to drive results for the brands he led. However, his longtime collaborators, Virginie Viard and Silvia Venturini Fendi, are making some necessary rewrites.

Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback
The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.

Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback
The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.

All Eyes on Prada in Milan
This week, everyone will be talking about Prada rumours in Milan, the one-year anniversary of Karl Lagerfeld's death and a potential sale of Victoria's Secret. Get your BoF Professional Cheat Sheet.

All Eyes on Prada in Milan
This week, everyone will be talking about Prada rumours in Milan, the one-year anniversary of Karl Lagerfeld's death and a potential sale of Victoria's Secret. Get your BoF Professional Cheat Sheet.

At Paris Couture, History Over Hype
The best collections were a homage to tradition, reverting back to shapes and ideas from the ‘Golden Age’ of the Fifties and Sixties.

At Paris Couture, History Over Hype
The best collections were a homage to tradition, reverting back to shapes and ideas from the ‘Golden Age’ of the Fifties and Sixties.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




