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Virginie Viard

Former Artistic Director of Fashion Collections, Chanel

Starting as an intern in 1987, the designer now oversees the house’s artistic direction as the chosen successor of Karl Lagerfeld, who referred to her as ‘my right arm and my left arm.’

Virginie Viard
Retail

Could the Pandemic Make Retail Better?

The Covid-19 crisis has crushed fashion retailers, but the pressure could prove a catalyst for change that ultimately makes the sector stronger.

Retail

Could the Pandemic Make Retail Better?

The Covid-19 crisis has crushed fashion retailers, but the pressure could prove a catalyst for change that ultimately makes the sector stronger.


Luxury

Chanel Sees Trouble Through 2021: What Happens Now?

The French megabrand blew past $12 billion in sales in 2019, but it's not immune to the devastating financial effects of the coronavirus pandemic and expects to see significant contraction well into next year.

Luxury

Chanel Sees Trouble Through 2021: What Happens Now?

The French megabrand blew past $12 billion in sales in 2019, but it's not immune to the devastating financial effects of the coronavirus pandemic and expects to see significant contraction well into next year.


Media

A Reckoning and Reboot for Fashion Media

As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.

Media

A Reckoning and Reboot for Fashion Media

As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.


Luxury

Why Chanel Doesn’t Want to Change the Fashion System

The French luxury titan is doubling down on six shows per year and the Cruise extravaganzas pioneered by Karl Lagerfeld. Chanel’s Bruno Pavlovsky lays out the logic to Tim Blanks.

Luxury

Why Chanel Doesn’t Want to Change the Fashion System

The French luxury titan is doubling down on six shows per year and the Cruise extravaganzas pioneered by Karl Lagerfeld. Chanel’s Bruno Pavlovsky lays out the logic to Tim Blanks.


Fashion Week

Fashion’s New Outlook on 2020

Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.

Fashion Week

Fashion’s New Outlook on 2020

Six takeaways from Paris Fashion Week, where everything from the coronavirus to end-times fashion changed the conversation we'll be having for the rest of the year.


Fashion Week

Chanel's Abstract Landscape

The most striking thing about this show was how it polarised its audience. The word on a younger generation’s lips was ‘fresh.’

Fashion Week

Chanel's Abstract Landscape

The most striking thing about this show was how it polarised its audience. The word on a younger generation’s lips was ‘fresh.’


Luxury

One Year After Karl, Where Do Chanel and Fendi Go From Here?

Karl Lagerfeld invented the playbook for modern luxury that continues to drive results for the brands he led. However, his longtime collaborators, Virginie Viard and Silvia Venturini Fendi, are making some necessary rewrites.

Luxury

One Year After Karl, Where Do Chanel and Fendi Go From Here?

Karl Lagerfeld invented the playbook for modern luxury that continues to drive results for the brands he led. However, his longtime collaborators, Virginie Viard and Silvia Venturini Fendi, are making some necessary rewrites.


Luxury

Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback

The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.

Luxury

Chanel Is Doubling Down on Blockbuster Shows, Despite China Setback

The luxury brand has had to rethink ambitious plans to restage its Métiers d’Art show in both London and Beijing this summer following the coronavirus outbreak, but it’s still betting on replica shows to connect with customers.


Luxury

All Eyes on Prada in Milan

This week, everyone will be talking about Prada rumours in Milan, the one-year anniversary of Karl Lagerfeld's death and a potential sale of Victoria's Secret. Get your BoF Professional Cheat Sheet.

Luxury

All Eyes on Prada in Milan

This week, everyone will be talking about Prada rumours in Milan, the one-year anniversary of Karl Lagerfeld's death and a potential sale of Victoria's Secret. Get your BoF Professional Cheat Sheet.


Fashion Week

At Paris Couture, History Over Hype

The best collections were a homage to tradition, reverting back to shapes and ideas from the ‘Golden Age’ of the Fifties and Sixties.

Fashion Week

At Paris Couture, History Over Hype

The best collections were a homage to tradition, reverting back to shapes and ideas from the ‘Golden Age’ of the Fifties and Sixties.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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