Virgil Abloh
1980-2021
The luxury streetwear pioneer, who founded Off-White and was men’s artistic director at Louis Vuitton, was called the Karl Lagerfeld of his generation.
The Case for Opening a New Store Right Now
From solo entrepreneurs to global giants, plenty of brands are still betting big on physical retail, despite the ongoing pandemic. What's the argument for such an unexpected strategy?
The Case for Opening a New Store Right Now
From solo entrepreneurs to global giants, plenty of brands are still betting big on physical retail, despite the ongoing pandemic. What's the argument for such an unexpected strategy?
Will Covid-19 Change Fashion Shows Forever?
After the cancellation of this season’s traditional men’s fashion week in Paris, Virgil Abloh’s recent Louis Vuitton outing in Shanghai offered a savvy template for how to stage a fashion show in a world reshaped by globalisation, the internet and coronavirus. What does it mean for fashion week?
Will Covid-19 Change Fashion Shows Forever?
After the cancellation of this season’s traditional men’s fashion week in Paris, Virgil Abloh’s recent Louis Vuitton outing in Shanghai offered a savvy template for how to stage a fashion show in a world reshaped by globalisation, the internet and coronavirus. What does it mean for fashion week?
Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.
Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.
Now That Everyone Has Sweatpants, What Else Do They Want to Buy?
Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
Coronavirus Lockdowns Return in the US
This week, everyone will be talking about Valentino's couture show and the worsening coronavirus pandemic in the US. Get your BoF Professional Cheat Sheet.
Coronavirus Lockdowns Return in the US
This week, everyone will be talking about Valentino's couture show and the worsening coronavirus pandemic in the US. Get your BoF Professional Cheat Sheet.
Is Fashion Going Back to Normal?
The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.
Is Fashion Going Back to Normal?
The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.
Telfar Clemens, Tommy Hilfiger and the State of American Fashion
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.
Telfar Clemens, Tommy Hilfiger and the State of American Fashion
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
