Violette Serrat
Latest News & Analysis
Beauty
Makeup Artist Violette Launches Brand
Backed by $2.75 million in seed funding, the YouTube star debuts a multi-category collection that aims to hit a sweet spot between Instagram face and ‘effortless’ beauty.
Makeup Artist Violette Launches Brand
Backed by $2.75 million in seed funding, the YouTube star debuts a multi-category collection that aims to hit a sweet spot between Instagram face and ‘effortless’ beauty.
Beauty
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.