Tyler, The Creator
Rapper; Founder & Creative Director, Golf Wang & Golf le Fleur
American rapper, singer, songwriter and record producer has leveraged his creative vision to shape Golf Wang and Golf le Fleur into influential streetwear fashion brands, while collaborating with Pharrell Williams on a Louis Vuitton capsule collection.
Tyler, The Creator is an American rapper, singer, songwriter and record producer, as well as the founder of Golf Wang and Golf le Fleur. Through these fashion labels, he has evolved from a cult music figure into a major force at the intersection of streetwear, luxury and personal style.
Tyler launched Golf Wang in 2011 as merchandise for his music collective Odd Future, but it quickly grew into a full-fledged streetwear brand known for its bold colour palettes and irreverent graphics. In contrast, Golf le Fleur showcases a more refined, preppy aesthetic with pastel tones and classic silhouettes. Golf le Fleur debuted it's first collection in 2021 at a pop up store on top of a mountain in Malibu, CA. and has since expanded its retail presence and product categories, including fragrance and accessories.
His fashion influence extends beyond his own labels. Tyler starred in Bottega Veneta’s May 2025 “Craft is Our Language” campaign and collaborated with Pharrell Williams on a Louis Vuitton capsule collection in 2024, covering apparel, footwear, and accessories. He continues to work with Converse, a long-term partnership he's held since 2017. The artist's appeal continues to attract a wide range of partners including the likes of heritage brands such as Lacoste and streetwear powerhouses such as Supreme.
With consistent sell-throughs, luxury brand recognition and creative control across fashion and music, Tyler has built a distinctive design language that challenges norms while remaining commercially impactful.
VITAL STATISTICS
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Inside Supreme: Anatomy of a Global Streetwear Cult — Part I
In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in
Inside Supreme: Anatomy of a Global Streetwear Cult — Part I
In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
