Troy Young
Former President, Hearst Magazines
The former president of Hearst’s magazine division oversees over 300 print editions and 240 digital brands around the world.
Troy Young was the former president of Hearst’s magazine division, overseeing over 300 print editions and 240 digital brands globally. He succeeded David Carey , who hired him as president of Hearst Magazines Digital Media in 2013, where Young revamped the company’s approach to content, platform and monetisation.
Prior to joining Hearst, Young was president of Say Media and also held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).
When Young first arrived at Hearst, the company’s portfolio attracted 63 million online unique visitors. Five years later, the company’s traffic had grown to 108 million visitors a month, accounting for one-third of the magazine’s division revenue. He reimagined Hearst’s digital portfolio by establishing digital teams for each brand that operate independently from print publications.
"I think the way we work between digital and print in this next chapter will change," Young told BoF. He said he expected the divisions to become "more complementary" without compromising the structure he has already built.
Young resigned as president of Hearst magazines in July 2020 following being the subject of a New York Times expose.
In 2015, Young was named Adweek’s Magazine Executive of the Year. In 2014, Young was inducted to Min’s Digital Hall of Fame, and in 2013 he was named to the Folio 100, a list of the most influential and impactful media professionals of the year.
VITAL STATISTICS
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The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Power Moves | Nike Names New Diversity Chief
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O: The Oprah Magazine to Cease Regular Print Publication
The joint venture between Oprah Winfrey’s Harpo Inc. and Hearst Magazines marked its 20 year anniversary in April and is known for covers featuring the media mogul and its annual Oprah's Favorite Things gift guide.
O: The Oprah Magazine to Cease Regular Print Publication
The joint venture between Oprah Winfrey’s Harpo Inc. and Hearst Magazines marked its 20 year anniversary in April and is known for covers featuring the media mogul and its annual Oprah's Favorite Things gift guide.
In Public Relations, Brands and Executives Can No Longer 'Control the Narrative'
Companies aiming to maintain a tight hold on brand perception must reckon with the fact that those who feel they’ve been wronged are now empowered. Instead of covering up, brands must actually do better.
In Public Relations, Brands and Executives Can No Longer 'Control the Narrative'
Companies aiming to maintain a tight hold on brand perception must reckon with the fact that those who feel they’ve been wronged are now empowered. Instead of covering up, brands must actually do better.
Troy Young Exits Hearst: What Happens Now?
The yet-to-be-named replacement for Young, who was the subject of a recent New York Times exposé documenting alleged lewd comments and other inappropriate behaviour, will be left to reckon with advertising-based publishing’s challenged business model.
Troy Young Exits Hearst: What Happens Now?
The yet-to-be-named replacement for Young, who was the subject of a recent New York Times exposé documenting alleged lewd comments and other inappropriate behaviour, will be left to reckon with advertising-based publishing’s challenged business model.
What Samira Nasr's Appointment Means for Harper's Bazaar and Fashion Magazines
Currently Vanity Fair's executive fashion director, the stylist will succeed Glenda Bailey as the magazine’s first black editor.
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Currently Vanity Fair's executive fashion director, the stylist will succeed Glenda Bailey as the magazine’s first black editor.
Hearst Is Still Searching for an Editor for Harper’s Bazaar. Here’s Why.
Print’s challenges might not matter to some who dream of following in the footsteps of Liz Tilberis and Glenda Bailey. But many of today’s editors have other aspirations.
Hearst Is Still Searching for an Editor for Harper’s Bazaar. Here’s Why.
Print’s challenges might not matter to some who dream of following in the footsteps of Liz Tilberis and Glenda Bailey. But many of today’s editors have other aspirations.
Glenda Bailey Steps Down as Editor-in-Chief of Harper's Bazaar
She will remain with Hearst in a full-time position as global consultant for the magazine.
Glenda Bailey Steps Down as Editor-in-Chief of Harper's Bazaar
She will remain with Hearst in a full-time position as global consultant for the magazine.
Marie Claire Names Fashion Director as Editor-in-Chief
Cosmopolitan’s fashion director Aya Kanai will succeed Anne Fulenwider, who has led the title since 2012.
Marie Claire Names Fashion Director as Editor-in-Chief
Cosmopolitan’s fashion director Aya Kanai will succeed Anne Fulenwider, who has led the title since 2012.
How Hearst Makes It Work
One year into his role as president of Hearst Magazines, Troy Young tells BoF about how he’s trying to keep the print publisher 'solidly profitable' despite the challenges of running a media business today.
How Hearst Makes It Work
One year into his role as president of Hearst Magazines, Troy Young tells BoF about how he’s trying to keep the print publisher 'solidly profitable' despite the challenges of running a media business today.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
