Trevor Edwards
Will Nike’s Toxic Culture Impact Business?
More senior managers have exited Nike as part of a sweeping investigation into workplace misconduct. But consumer perception, investor confidence and the bottom line seem stable — for now.
Will Nike’s Toxic Culture Impact Business?
More senior managers have exited Nike as part of a sweeping investigation into workplace misconduct. But consumer perception, investor confidence and the bottom line seem stable — for now.
Nike Taps the Transformation Economy
As consumers increasingly value self-actualization over stuff, the global sportswear giant is staging transformative personal experiences in a bid to capitalise.
Nike Taps the Transformation Economy
As consumers increasingly value self-actualization over stuff, the global sportswear giant is staging transformative personal experiences in a bid to capitalise.
Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.
Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.