Travis Scott
Rapper & Singer
The Platinum-certified artist has become an influential youth culture style figure, mixing high-fashion labels with streetwear brands.
Travis Scott's Sneaker Air Jordan 1 Sells Out in a Morning
Re-sellers are already asking more than $1,000.
Travis Scott's Sneaker Air Jordan 1 Sells Out in a Morning
Re-sellers are already asking more than $1,000.
FYI Brand Group Launches Fashion and Pop Culture Division
The brand strategy agency that links rap stars Travis Scott and DJ Khaled with luxury fashion houses from Dior to Saint Laurent, is launching a dedicated fashion division.
FYI Brand Group Launches Fashion and Pop Culture Division
The brand strategy agency that links rap stars Travis Scott and DJ Khaled with luxury fashion houses from Dior to Saint Laurent, is launching a dedicated fashion division.
Virgil Abloh: ‘I Am Not a Designer’
The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.
Virgil Abloh: ‘I Am Not a Designer’
The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.
Anna Sui Accentuates the Unpredictable
The designer has always been able to create alternative fashion universes that are utterly convincing in their exquisitely researched detail. But this latest effort was particularly so.
Anna Sui Accentuates the Unpredictable
The designer has always been able to create alternative fashion universes that are utterly convincing in their exquisitely researched detail. But this latest effort was particularly so.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export.
Inside New York’s New Downtown: Fluid and Free
America’s fashion capital has birthed a thriving gender-fluid creative scene. Now, mainstream media and brands are paying attention.
Inside New York’s New Downtown: Fluid and Free
America’s fashion capital has birthed a thriving gender-fluid creative scene. Now, mainstream media and brands are paying attention.
Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.
Fashion’s Hottest Brands and Top Selling Products in Q3
In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.
H&M’s Answer to Streetwear Gathers Pace
With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.
H&M’s Answer to Streetwear Gathers Pace
With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.
Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?
Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?
How Hip-Hop Conquered High Fashion
In the age of A$AP Rocky x Dior and Gucci's Alessandro Michele referencing Dapper Dan, it’s easy to forget how long it took for high fashion to embrace the cultural power of American hip-hop.
How Hip-Hop Conquered High Fashion
In the age of A$AP Rocky x Dior and Gucci's Alessandro Michele referencing Dapper Dan, it’s easy to forget how long it took for high fashion to embrace the cultural power of American hip-hop.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
