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Luxury

Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift

Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.

Luxury

Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift

Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.


Sustainability

From Shein to Chanel, What Paris Says About the State of Fashion

After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.

Sustainability

From Shein to Chanel, What Paris Says About the State of Fashion

After a season of designer debuts, we’re looking at whether fashion has delivered on its great reset, as well as the other drama playing out in Paris: Shein’s plans to open its first physical stores. Then there’s the latest luxury sweatshop scandal, and also Taylor Swift.


Marketing

What Taylor Swift and Travis Kelce’s Engagement Means for Fashion

Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.

Marketing

What Taylor Swift and Travis Kelce’s Engagement Means for Fashion

Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.


Workplace & Talent

Announcing Kosas and Jaded London to BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

Announcing Kosas and Jaded London to BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


Beauty

How Beauty Arrived at the Super Bowl

E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.

Beauty

How Beauty Arrived at the Super Bowl

E.l.f., Nyx Professional Makeup, Dove and Cerave are among the labels getting into the Big Game this year, testing the waters for advertising’s biggest stage.


Media

At the Golden Globes, a Red Carpet Comeback

After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.

Media

At the Golden Globes, a Red Carpet Comeback

After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.


Beauty

How to Build a Beauty Brand That Lasts for Generations

To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.

Beauty

How to Build a Beauty Brand That Lasts for Generations

To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.


China

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.

China

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.


China

The China Edit | Weak Demand for Prada, Bricks to Clicks, Watches Wane in Hong Kong

This week, Prada's sales dipped on weak demand in China, and luxury brands must move online to cater to their Chinese consumers.

China

The China Edit | Weak Demand for Prada, Bricks to Clicks, Watches Wane in Hong Kong

This week, Prada's sales dipped on weak demand in China, and luxury brands must move online to cater to their Chinese consumers.


China

The China Edit | Markets Tumble, LVMH Sales, Italy Luxury Stocks

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Markets Tumble, LVMH Sales, Italy Luxury Stocks

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.