Sydney Toledano
Case Study | How Dior Plugged Into Digital China
In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.
Case Study | How Dior Plugged Into Digital China
In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.
A Fashion Week Just For Me
Fashion’s biggest players are staging increasingly elaborate shows in off-piste locations — beyond the noise of traditional fashion weeks — to generate dedicated global media coverage and activate regional markets.
A Fashion Week Just For Me
Fashion’s biggest players are staging increasingly elaborate shows in off-piste locations — beyond the noise of traditional fashion weeks — to generate dedicated global media coverage and activate regional markets.
Why Did Dior Stage Its First Pre-Fall Show in Tokyo?
Amid the excitement about a rising China, Christian Dior sees opportunity in Japan.
Why Did Dior Stage Its First Pre-Fall Show in Tokyo?
Amid the excitement about a rising China, Christian Dior sees opportunity in Japan.