Stray Kids
Musicians
The K-pop group's massive global following and members’ brand partnerships with the likes of Louis Vuitton, Bottega Veneta and Gucci, have led them to become power players in fashion.
Stray Kids are an eight-member K-pop group consisting of Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin and I.N. Their collective influence, both on and off the stage, has made them a powerful force in fashion.
The group serve as global brand ambassadors for Tommy Hilfiger; they made a splash on the 2024 Met Gala red carpet in custom looks by the designer. Since, its members have only expanded their collective fashion reach. Felix is a global ambassador for Louis Vuitton, Hyunjin represents Versace and Cartier, Bang Chan is aligned with Fendi, I.N. with Bottega Veneta and Lee Know was named global ambassador for Gucci in 2025. Seungmin was named Burberry ambassador in 2025. Their growing presence reflects both the evolving relationship between K-pop and global luxury and the strategic shift by fashion houses toward talent with direct fan engagement.
With over 31 million Instagram followers as a group — more than double that of peers like Seventeen — and individual followings in the tens of millions, Stray Kids offer unparalleled visibility and youth market access to their partners. Their fashion impact is also regularly recognized in media, with coverage in GQ, WWD, Vogue Arabia and Hypebeast.
VITAL STATISTICS
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
