Steven Stokey-Daley
Designer, S.S. Daley
The 25-year-old British designer nabbed a place on fashion’s one-to-watch list because of his unique take on menswear and strong direct-to-consumer business.

Steven Stokey-Daley is the London-based menswear designer behind S.S. Daley, a line inspired by the traditional looks of Britain’s upper crust. His unique take on menswear and strong direct-to-consumer business have helped him become the designer of choice for stars like Harry Styles .
Stokey-Daley worked on the menswear teams at Alexander McQueen and Tom Ford before graduating with a BA from the Westminster Fashion Design in London in 2020. Ever since stylist Harry Lambert put Stokey-Daley’s graduation looks on Harry Styles for his “Golden” music video, the singer is regularly in S.S. Daley looks — including for his Harry’s House tour and in a June 2022 feature in Better Homes and Gardens magazine.
Defined by dramatic silhouettes and intimate attention to detail, the designer’s work shows at London Fashion Week and is stocked in retailers including MatchesFashion, Ssense, Dover Street Market and 10 Corso Como. For his second collection, he staged an evocative production with artistic director Paul Roseby, which used the moment to explorerace, sex and gender.
Stokey-Daley was the recipient of the LVMH Prize in 2022.
VITAL STATISTICS

London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.

London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.

At Pitti, the Classics Were Back With a Twist
Luca Magliano’s beautiful losers left the strongest impression, while S.S. Daley’s undone formality came with the news of investment from Harry Styles, reports Angelo Flaccavento.

At Pitti, the Classics Were Back With a Twist
Luca Magliano’s beautiful losers left the strongest impression, while S.S. Daley’s undone formality came with the news of investment from Harry Styles, reports Angelo Flaccavento.

Britain’s Young Designers Are Struggling
With several emerging designers unable to show their work at London Fashion Week due to financial constraints, the industry chatter was as much about the shows that weren’t as the shows that were, reports the Guardian.

Britain’s Young Designers Are Struggling
With several emerging designers unable to show their work at London Fashion Week due to financial constraints, the industry chatter was as much about the shows that weren’t as the shows that were, reports the Guardian.

London Designers Mine the Dark Side
From Christopher Kane to S.S. Daley, the designers showing at the tail end of London fashion week found beauty in bleak times.

London Designers Mine the Dark Side
From Christopher Kane to S.S. Daley, the designers showing at the tail end of London fashion week found beauty in bleak times.

Pierpaolo Piccioli, Grace Wales Bonner, Bella Hadid and Burberry Among 2022 Fashion Award Winners
The star-studded annual ceremony recognised a mix of established talent and rising stars, while also paying tribute to the late Queen Elizabeth II.

Pierpaolo Piccioli, Grace Wales Bonner, Bella Hadid and Burberry Among 2022 Fashion Award Winners
The star-studded annual ceremony recognised a mix of established talent and rising stars, while also paying tribute to the late Queen Elizabeth II.

London’s Creative Talent on the Future of Fashion in the Capital
On Monday night, BoF and Mailchimp hosted emerging designers, fashion entrepreneurs and creative leaders in London to hear from the next generation of talent their reflections on the recent season, and the opportunities they see ahead.

London’s Creative Talent on the Future of Fashion in the Capital
On Monday night, BoF and Mailchimp hosted emerging designers, fashion entrepreneurs and creative leaders in London to hear from the next generation of talent their reflections on the recent season, and the opportunities they see ahead.

How London Designers Are Evolving for Success Today
BoF sits down with Steven Stokey-Daley, Nensi Dojaka, KNWLS' Charlotte Knowles and Alexandre Arsenault, Chet Lo, Emma Chopova and Laura Lowena, and Richard Quinn to discover how they are growing their businesses in a time of uncertainty.

How London Designers Are Evolving for Success Today
BoF sits down with Steven Stokey-Daley, Nensi Dojaka, KNWLS' Charlotte Knowles and Alexandre Arsenault, Chet Lo, Emma Chopova and Laura Lowena, and Richard Quinn to discover how they are growing their businesses in a time of uncertainty.

Britain’s S.S. Daley Wins the LVMH Prize
ERL and Winnie New York were runners-up. Daley will be awarded €300,000 and a year of mentorship from executives of luxury’s biggest conglomerate.

Britain’s S.S. Daley Wins the LVMH Prize
ERL and Winnie New York were runners-up. Daley will be awarded €300,000 and a year of mentorship from executives of luxury’s biggest conglomerate.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





