Stefano Martinetto
Chief Executive and Co-Founder, Tomorrow London
Martinetto's development platform drives growth for brands that are purpose driven, creatively led and community inspired.

Stefano Martinetto is chief executive and co-founder of Tomorrow, a growth and development platform for fashion brands. Tomorrow are the lead investors in A-Cold-Wall*, Athletics Footwear, Charles Jeffrey Loverboy, Colville, Coperni, Martine Rose , Daniel Arsham’s Objects IV Life, as well the omnichannel retailer Machine-A and US sales agency, Goods & Services. The brands that Tomorrow nurtures are independent and creatively entrepreneurial at heart.
Founded in 2008, the Group’s mission is to build the brands of tomorrow, seeking out those brands that are purpose driven, creatively led, and community inspired. In 2011 Martinetto lead a merger between his Italian operations and Saturday Group - creating Tomorrow London. He and his co-founder Giancarlo Simiri took this over via an MBO in November 2016, supported by Three Hills Capital Partners.
Tomorrow’s differentiation in the industry is the Group’s ability to identify, develop and scale emerging fashion brands on a global basis. The Group operates a breadth of services for both invested brands, and those that it supports through sales and distribution – providing strategic growth advisory, showrooms in Europe, the US and China, production and logistics support, direct-to-consumer services, marketing and content production, and experiential retailing.
Martinetto’s innate understanding of the fashion industry comes from life-long immersion. As the fourth generation, Martinetto started his career in the family agency, A-L-E-X, before starting his own venture by partnering with game-changing designers including Walter Van Beirendonck , Dirk Bikkembergs and Helmut Lang, plus Puma Black Station, Evisu and Raf Simons .
With a vision to build Tomorrow into an integrated group offering multiple services to brands and designers to support them in achieving their own ambitions, in 2011 Martinetto lead a merger between his Italian operations and Saturday Group - creating Tomorrow London. He and his co-founder Giancarlo Simiri took this over in November 2015 via an MBO, supported by Three Hills Capital Partners.
2017 saw the acquisition of 470MM, now Tomorrow Consulting, and Todo Srl, an Italian-based footwear and accessories production company.
In January 2018, Tomorrow announced its first IP investment into A-Cold-Wall*, creatively-led by Samuel Ross . Subsequently, Tomorrow has also invested in Coperni, the Parisian womenswear brand created by ANDAM winners Sebastien Meyer and Arnaud Vaillant. In summer 2019, Tomorrow also acquired the eponymous Julie Gilhart Consulting to boost the Group’s advisory capabilities to young brands, and announced a strategic partnership with Goods & Services, the US contemporary sales and distribution business.
Today, the group has invested in Athletics Footwear, Charles Jeffrey LOVERBOY, Colville, Coperni, Martine Rose, and the omnichannel retailer Machine-A.
He is also an investor in Ubooker, a direct model booking platform, and You Concept, an events company.
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Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand
The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.

Daniel Arsham, Fashion’s Go-To Artist, Launches His Own Brand
The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.

Case Study | A New Model for Building Independent Fashion Brands
Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?

Case Study | A New Model for Building Independent Fashion Brands
Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?

Tomorrow Acquires Majority Stake in Martine Rose Label
In a first for the London-based showroom-turned-brand accelerator, the equity investment also includes a share swap, giving Martine Rose an undisclosed stake in the Tomorrow business.

Tomorrow Acquires Majority Stake in Martine Rose Label
In a first for the London-based showroom-turned-brand accelerator, the equity investment also includes a share swap, giving Martine Rose an undisclosed stake in the Tomorrow business.

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On
The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.

Steven Ma: The New London Leather Goods Brand Fashion Insiders Are Betting On
The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.

Tomorrow Acquires Stake in Charles Jeffrey Loverboy
The brand accelerator is pushing a new model for growing emerging labels in a fashion market where going it alone as a small independent brand is tougher than ever.

Tomorrow Acquires Stake in Charles Jeffrey Loverboy
The brand accelerator is pushing a new model for growing emerging labels in a fashion market where going it alone as a small independent brand is tougher than ever.

Watch All the Talks from VOICES 2020, BoF’s Annual Gathering for Big Thinkers
Fashion insiders including Remo Ruffini, Dries Van Noten, Samira Nasr, Virgil Abloh and José Neves were joined by experts from the wider worlds of science, technology, politics, economics and more to reflect on a year of global crisis and what’s next for the fashion industry and beyond.

Watch All the Talks from VOICES 2020, BoF’s Annual Gathering for Big Thinkers
Fashion insiders including Remo Ruffini, Dries Van Noten, Samira Nasr, Virgil Abloh and José Neves were joined by experts from the wider worlds of science, technology, politics, economics and more to reflect on a year of global crisis and what’s next for the fashion industry and beyond.
VOICES 2020: Fixing the Fashion System
Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.
VOICES 2020: Fixing the Fashion System
Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.

Dries Van Noten’s ‘Forum’ and ‘Rewiring Fashion’ Join Forces to Rebuild the Fashion System
Two early-pandemic initiatives set out to solve some of the industry’s biggest problems, from rampant discounting to a warped fashion calendar. Now, they’re coming together.

Dries Van Noten’s ‘Forum’ and ‘Rewiring Fashion’ Join Forces to Rebuild the Fashion System
Two early-pandemic initiatives set out to solve some of the industry’s biggest problems, from rampant discounting to a warped fashion calendar. Now, they’re coming together.

The Future of Handbags
In luxury’s biggest and most profitable category, the path to success is narrower than before. Which styles are selling and why?

The Future of Handbags
In luxury’s biggest and most profitable category, the path to success is narrower than before. Which styles are selling and why?

How Young Designers in Paris Are Beating the Pandemic So Far
Fragile but focused, creative labels like Marine Serre, Y/Project and Ludovic de Saint Sernin are navigating rocky waters by engaging their communities and rethinking their role in fashion's ‘system’. Is it enough to make it through a make-or-break season?

How Young Designers in Paris Are Beating the Pandemic So Far
Fragile but focused, creative labels like Marine Serre, Y/Project and Ludovic de Saint Sernin are navigating rocky waters by engaging their communities and rethinking their role in fashion's ‘system’. Is it enough to make it through a make-or-break season?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





