Stefan Larsson
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.
PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement
The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement
The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
The Year Ahead: Shoring Up Fashion’s Cyber Defenses
Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.
The Year Ahead: Shoring Up Fashion’s Cyber Defenses
Businesses face more threats than ever of cyber attacks and improper data handling. Fashion players must urgently improve their defenses and make digital security a strategic imperative.
Why PVH Sold Its Heritage Brands
The transaction marks the end of an era for the company as it aims to strengthen its main brands, Calvin Klein and Tommy Hilfiger, and recover from the pandemic. BoF speaks to chief executive Stefan Larsson.
Why PVH Sold Its Heritage Brands
The transaction marks the end of an era for the company as it aims to strengthen its main brands, Calvin Klein and Tommy Hilfiger, and recover from the pandemic. BoF speaks to chief executive Stefan Larsson.
American Fashion Executives on What Happens Now
Post-election, industry executives sound off on what they need to focus on next.
American Fashion Executives on What Happens Now
Post-election, industry executives sound off on what they need to focus on next.
Power Moves | PVH Names Stefan Larsson Next CEO, Patagonia Announces New Chief Executive
This week, it was announced that Larsson will take the helm from Manny Chirico in February, while Patagonia named Rose Marcario’s successor.
Power Moves | PVH Names Stefan Larsson Next CEO, Patagonia Announces New Chief Executive
This week, it was announced that Larsson will take the helm from Manny Chirico in February, while Patagonia named Rose Marcario’s successor.
Will Stefan Larsson Turn PVH Into a Modern Brand Machine?
The former Ralph Lauren and Old Navy executive, who will replace current CEO Manny Chirico in a planned succession next February, is known for a forward-thinking approach on brand management and operations.
Will Stefan Larsson Turn PVH Into a Modern Brand Machine?
The former Ralph Lauren and Old Navy executive, who will replace current CEO Manny Chirico in a planned succession next February, is known for a forward-thinking approach on brand management and operations.
How PVH Corp. Is Positioning Itself for Fashion’s New Normal
President Stefan Larsson shares how PVH, which reported annual revenues of $9.9 billion in 2019, is positioning itself 'to win in the new normal.'
How PVH Corp. Is Positioning Itself for Fashion’s New Normal
President Stefan Larsson shares how PVH, which reported annual revenues of $9.9 billion in 2019, is positioning itself 'to win in the new normal.'
CEOs, Not Designers, Are Fashion’s New Stars
Business-side executives are becoming brand ambassadors, sometimes surpassing their creative counterparts in public profile.
CEOs, Not Designers, Are Fashion’s New Stars
Business-side executives are becoming brand ambassadors, sometimes surpassing their creative counterparts in public profile.