Sodgerel Ulziikhutag

Sodgerel Ulziikhutag is one of the most influential figures in Mongolia’s fashion and media landscape. As the founder of Velin Magazine and Buro 24/7 Mongolia, she bridges the country’s mainstream luxury and avant-garde style scenes, serving as both a gatekeeper and a tastemaker in a rapidly evolving market. Together, her platforms offer an essential lens into Mongolia’s shifting fashion identity, as global brands look to reconnect with the region's consumers.

Ulziikhutag’s outlets have become a vital entry point for international brands seeking to re-enter or expand in a market that has become increasingly connected, urban and globally minded. With many wealthy Mongolians still shopping overseas, trusted local media platforms like hers are key channels for brand engagement at home. As Mongolia repositions itself on the global fashion map, the pioneering media entrepreneur stands at the centre, offering both publishing and broadcasting opportunities. A former model herself, Ulziikhutag has produced “Mongolia’s Next Top Model” as well as other TV shows.