Shayne Oliver
Designer, Hood by Air
The designer of one of New York's buzziest cult labels is making a comeback after a two-year hiatus to Helmut Lang.


HBA's Creatures of Discomfort
Shayne Oliver claimed he had made a conscious decision to broaden the HBA framework, loosen it up a bit. When HBA peaks, it can be stunning. That was last season. This season, not so much.

HBA's Creatures of Discomfort
Shayne Oliver claimed he had made a conscious decision to broaden the HBA framework, loosen it up a bit. When HBA peaks, it can be stunning. That was last season. This season, not so much.

This Week on BoF Careers: Gucci, Purple, Paper Mache Tiger, Vilshenko
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

This Week on BoF Careers: Gucci, Purple, Paper Mache Tiger, Vilshenko
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Top 10 Shows of Autumn/Winter 2016
At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.

Top 10 Shows of Autumn/Winter 2016
At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.

At New York Fashion Week, There’s Punk Under the Polish
A highbrow pack of New York youth have rejected traditional luxury in favour of a new fashion culture aligned with individualism and the contemporary art scene.

At New York Fashion Week, There’s Punk Under the Polish
A highbrow pack of New York youth have rejected traditional luxury in favour of a new fashion culture aligned with individualism and the contemporary art scene.

Aristocrats and Anarchists Face Off
Shayne Oliver takes us on a pilgrimage of extreme deconstructed volume and revolutionary red PVC.

Aristocrats and Anarchists Face Off
Shayne Oliver takes us on a pilgrimage of extreme deconstructed volume and revolutionary red PVC.

HBA's After School Special
There’s always a suggestion of political engagement with Hood By Air, but no longer any frisson.

HBA's After School Special
There’s always a suggestion of political engagement with Hood By Air, but no longer any frisson.

The Image-Masters Behind Hood By Air
Shayne Oliver’s Hood by Air has unleashed one of the most compelling new looks in fashion. But the aesthetic — not Oliver’s alone — is the result of an alliance of image-savvy collaborators.

The Image-Masters Behind Hood By Air
Shayne Oliver’s Hood by Air has unleashed one of the most compelling new looks in fashion. But the aesthetic — not Oliver’s alone — is the result of an alliance of image-savvy collaborators.

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out
Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out
Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

Will Genderless Fashion Change Retail?
The runways are awash with gender-neutral statements. What does this mean for retail?

Will Genderless Fashion Change Retail?
The runways are awash with gender-neutral statements. What does this mean for retail?

Will High Fashion’s Love Affair with Streetwear Last?
Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?

Will High Fashion’s Love Affair with Streetwear Last?
Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




