Shayne Oliver
Designer, Hood by Air
The designer of one of New York's buzziest cult labels is making a comeback after a two-year hiatus to Helmut Lang.


From Versace to Helmut Lang, the Rise of Re-Issues
A growing number of labels are betting archival re-issues, along with more ephemeral collections, will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line.

From Versace to Helmut Lang, the Rise of Re-Issues
A growing number of labels are betting archival re-issues, along with more ephemeral collections, will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line.

The School of Dazed
Dazed & Confused may have been started by students, but 25 years later, it has become a training ground for multiple generations of fashion creatives.

The School of Dazed
Dazed & Confused may have been started by students, but 25 years later, it has become a training ground for multiple generations of fashion creatives.

Shayne Oliver Works the Power of Fetish at Helmut Lang
The designer-in-residence tried to find an essential compatibility between Hood By Air and Helmut Lang. There was much that was true to the spirit of the original, but the execution showed how tricky reincarnation can be.

Shayne Oliver Works the Power of Fetish at Helmut Lang
The designer-in-residence tried to find an essential compatibility between Hood By Air and Helmut Lang. There was much that was true to the spirit of the original, but the execution showed how tricky reincarnation can be.

How Luxury Came to Love Streetwear Sites
To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.

How Luxury Came to Love Streetwear Sites
To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.

The Politically Active Designers Reimagining American Identity
As rising openness faces off against a reactionary countercurrent, politically active designers are infiltrating the American fashion mainstream.

The Politically Active Designers Reimagining American Identity
As rising openness faces off against a reactionary countercurrent, politically active designers are infiltrating the American fashion mainstream.

A New Generation of Casting Directors Putting Diversity First
Amidst criticism of continued whitewashing, a new generation of casting directors is embracing genuine diversity over tokenism.

A New Generation of Casting Directors Putting Diversity First
Amidst criticism of continued whitewashing, a new generation of casting directors is embracing genuine diversity over tokenism.

News Bites | Hood by Air Goes on Hiatus, Massimo Giorgetti Exits Emilio Pucci
In today's News Bites, Hood by Air announces a hiatus, while Massimo Giorgetti leaves Emilio Pucci to focus on the growth of his own label, MSGM.

News Bites | Hood by Air Goes on Hiatus, Massimo Giorgetti Exits Emilio Pucci
In today's News Bites, Hood by Air announces a hiatus, while Massimo Giorgetti leaves Emilio Pucci to focus on the growth of his own label, MSGM.

‘See Now, Buy Now’ is Not Dead — But Remains Unproven
Silas Chou’s failed experiment at Thakoon is not the end of ‘see now, buy now,’ but it does underscore the limits of the approach for smaller brands and the sheer scale of investment and effort required to make it work.

‘See Now, Buy Now’ is Not Dead — But Remains Unproven
Silas Chou’s failed experiment at Thakoon is not the end of ‘see now, buy now,’ but it does underscore the limits of the approach for smaller brands and the sheer scale of investment and effort required to make it work.

BoF Exclusive | Hood By Air’s Shayne Oliver Joins Helmut Lang
The designer is working on a special project led by Helmut Lang's new 'editor-in-residence' Isabella Burley. Rumours of Hood by Air’s demise are unfounded, according to a representative of the label.

BoF Exclusive | Hood By Air’s Shayne Oliver Joins Helmut Lang
The designer is working on a special project led by Helmut Lang's new 'editor-in-residence' Isabella Burley. Rumours of Hood by Air’s demise are unfounded, according to a representative of the label.

The Unlikely Success of Virgil Abloh
Having gained prominence as a creative consultant to Kanye West, Off-White founder Virgil Abloh is proving his three-year-old brand has the business chops to back up the buzz.

The Unlikely Success of Virgil Abloh
Having gained prominence as a creative consultant to Kanye West, Off-White founder Virgil Abloh is proving his three-year-old brand has the business chops to back up the buzz.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




