Selena Gomez
Entertainer
As the third most followed person on Instagram, the actress-turned-singer has seamlessly transitioned from tween-TV sensation to fashion pin-up.


How Benefit Defied Makeup's Decline
The LVMH-owned beauty company is the only top 10 prestige makeup brand in growth mode in the US, thanks to wacky influencer collaborations and a dedication to eyebrows.

How Benefit Defied Makeup's Decline
The LVMH-owned beauty company is the only top 10 prestige makeup brand in growth mode in the US, thanks to wacky influencer collaborations and a dedication to eyebrows.

Puma Ups Outlook After Boost From Manchester City and Basketball
The sportswear group has been growing faster than larger rivals Adidas and Nike, helped by savvy social media campaigns and partnerships with top athletes, soccer clubs and celebrities

Puma Ups Outlook After Boost From Manchester City and Basketball
The sportswear group has been growing faster than larger rivals Adidas and Nike, helped by savvy social media campaigns and partnerships with top athletes, soccer clubs and celebrities

Op-Ed | Amazon’s New AI Feature Shows Fashion Growing Pains
The site still isn’t a great shopping experience for more fashion-oriented purchases.

Op-Ed | Amazon’s New AI Feature Shows Fashion Growing Pains
The site still isn’t a great shopping experience for more fashion-oriented purchases.

Puma Reports 'Best Ever' Quarter for Sales and Profit
The sportswear brand has been growing faster than its bigger German rival Adidas and market leader Nike, thanks to savvy social media campaigns and partnerships with celebrities like Selena Gomez, Rihanna and Jay-Z.

Puma Reports 'Best Ever' Quarter for Sales and Profit
The sportswear brand has been growing faster than its bigger German rival Adidas and market leader Nike, thanks to savvy social media campaigns and partnerships with celebrities like Selena Gomez, Rihanna and Jay-Z.

Does Oscars Fashion Still Matter?
As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.

Does Oscars Fashion Still Matter?
As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.

How to Address Fashion's Racism Problem
It’s time for fashion brands to get serious about improving their cultural IQ.

How to Address Fashion's Racism Problem
It’s time for fashion brands to get serious about improving their cultural IQ.

Puma Upbeat for 2019 as New Styles Prove Popular
Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.

Puma Upbeat for 2019 as New Styles Prove Popular
Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.

The Year Ahead: Self-Disrupt or Die
Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

The Year Ahead: Self-Disrupt or Die
Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

Dolce & Gabbana China Show Cancelled Amid Racism Outcry
The label’s #DGTheGreatShow catwalk presentation was scheduled to take place in Shanghai today.

Dolce & Gabbana China Show Cancelled Amid Racism Outcry
The label’s #DGTheGreatShow catwalk presentation was scheduled to take place in Shanghai today.

Puma Lifts Outlook as Basketball Launch Goes Well
The sportswear maker is looking to widen its appeal in the US market by returning to basketball.

Puma Lifts Outlook as Basketball Launch Goes Well
The sportswear maker is looking to widen its appeal in the US market by returning to basketball.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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