Satoshi Kuwata

Satoshi Kuwata is the founder and creative director of Setchu, a Milan-based fashion brand that won top honours at the prestigious LVMH Prize in 2023. Kuwata's approach combines Italian craftsmanship with British and Japanese influences, resulting in poetic, yet wearable collections at Setchu. His inspirations reach beyond modern masters like Issey Miyake and John Galliano, also harkening back to earlier generations of technical innovators who inspired them like Mariano Fortuny and Madeleine Vionnet.  With an emphasis on practicality and enduring design, Kuwata's designs aim to avoid excess and obsolescence. Setchu's clients are given instructions on how to roll or fold its pleated "origami" jackets for storage and travel.

Born in Kyoto, Japan, Kuwata moved to London at 21 years old to study at Central Saint Martins. His career began with apprenticeships in tailoring studios on Savile Row, followed by roles with designers and brands such as Gareth Pugh, Kanye West, Givenchy under Riccardo Tisci, Edun, and Golden Goose. This diverse experience equipped Kuwata with a deep understanding of both avant-garde and commercial fashion. Setchu is notable for its sustainability efforts, including "paper denim" made from sugarcane waste and machine-washable cashmere.