Satoshi Kondo
Designer, Issey Miyake
The Japanese designer's stewardship of Issey Miyake has resulted in a brand renaissance that top critic Tim Blanks has called "a thing of beauty."

Satoshi Kondo is the Japanese designer at Issey Miyake, a role he has held since 2019. Renowned for his innovative approach and leadership, Kondo has brought a fresh perspective to the avant-garde fashion house, blending traditional Japanese aesthetics with contemporary design.
Kondo's journey into fashion began with his studies at Ueda College of Fashion in Osaka, where he developed a profound understanding of garment construction and design. After joining Issey Miyake in 2007, he quickly rose through the ranks, demonstrating a unique ability to translate abstract concepts into wearable art. His appointment as head designer in 2019 marked a significant turning point for the brand, propelling it into a new era of creativity and exploration.
Under Kondo's direction, Issey Miyake women’s line has undertaken several notable collaborations and initiatives. The new flagship store in Paris, designed by Tokujin Yoshioka, features a striking luminous orange wall, symbolising the rising sun and reflecting Kondo's vision of merging art with functionality. Additionally, a collaboration with New Balance on the MT10O collection, inspired by the concept of sensuous physicality and barefoot mobility, showcases Kondo's ability to blend sport with high fashion, creating pieces that are both innovative and deeply rooted in cultural heritage .
One of Kondo's most celebrated works includes his involvement in the Homme Plissé Issey Miyake Men's Spring/Summer 2025 fashion show. Titled "Up, Up and Away," the collection demonstrated the transformative power of fabric in motion, capturing the essence of clothing's ability to morph and adapt to the wearer's movements and the whims of the wind.
Through his innovative designs and thoughtful leadership, Satoshi Kondo continues to shape the future of Issey Miyake, ensuring its relevance and allure in the ever-evolving world of fashion.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




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