Sarah Staudinger
Co-Founder & Creative Director, Staud
The founder of Los Angeles-based Staud has carved out a niche in the contemporary fashion space with her minimalist-meets-groovy aesthetic.
Sarah Staudinger is the co-founder of contemporary fashion label Staud. Her innovative approach — blending high-end aesthetics with accessible pricing — has made the brand a cult favourite.
The Los Angeles native kicked off her fashion career at Parsons New School in New York. In 2011 she took her first job in buying at Reformation, where she rose to the role of fashion director in just two years just as the brand was becoming a hit.
Still, Staudinger thought there was a gap in the market for affordable luxury with a thoughtful, high-end aesthetic. In 2015 she launched Staud alongside her business partner George Augusto. The brand's nostalgic, yet modern and minimalist designs quickly captured the fashion world's attention, becoming favourites of celebrities like Dakota Fanning and Alexa Chung. The label has launched a number of it-bags under $300, including its Tommy Beaded purses and sculptural shoulder bag, the Moon Bag.
Staud has a number of celebrity endorsers including Meghan Markle, Lori Harvey, Elsa Hosk and Kendall Jenner.
In 2019, Staudinger was named to the Forbes 30 Under 30 Arts & Style list.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
