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Sara Blakely

Latest News & Analysis
Retail

Fashion's Multi-Billion Dollar Shapewear War

New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?

Retail

Fashion's Multi-Billion Dollar Shapewear War

New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?