Ruth Diaz is the vice president of Amazon Fashion Europe. She joined the business in 2011 and has held several marketing and retail leadership positions at Amazon Italy as well as leading the Home Innovation Program for Europe. In her current role as vice president of Amazon Fashion Europe, a position she took in October 2020, Diaz leads all aspects of the business, including the responsibility for growing Amazon Fashion selection and improving customer experience across Europe.
Prior to joining Amazon, Diaz earned a degree in Business Administration at the Autonomous University of Madrid, Spain. Subsequently she gained considerable experience and expertise in business, fashion, entertainment and e-commerce working at Universal Pictures and PricewaterhouseCoopers in Spain. She became the chief executive at the online entertainment company Entradas.com and was at the helm of BuyVip, the online fashion company that Amazon acquired in 2010.
Career History
VITAL STATISTICS
Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration
BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.
Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration
BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.

At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
BoF VOICES 2024: Global Culture and Creativity
Valentino’s Alessandro Michele and Jacopo Venturini, On founder David Allemann and Skims co-founder Jens Grede and more spoke about creativity and culture.
BoF VOICES 2024: Global Culture and Creativity
Valentino’s Alessandro Michele and Jacopo Venturini, On founder David Allemann and Skims co-founder Jens Grede and more spoke about creativity and culture.

Power Moves | Prada Hires Chief D&I Officer From LVMH, Edições Globo Condé Nast Managing Director Steps Down
This week, Malika Savell will lead diversity initiatives at Prada North America, while Daniela Falcão is stepping down as managing director of Edições Globo Condé Nast.

Power Moves | Prada Hires Chief D&I Officer From LVMH, Edições Globo Condé Nast Managing Director Steps Down
This week, Malika Savell will lead diversity initiatives at Prada North America, while Daniela Falcão is stepping down as managing director of Edições Globo Condé Nast.
