Rishi Bali
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Yoga Wars: Start-up Yogasmoga Shakes Up Activewear Market
In a little more than two years, Yogasmoga has made a case for itself as Lululemon 2.0. The company shares many attributes with the latest crop of nascent e-commerce darlings: a slick and colour-saturated web store, high-end US manufacturing, and opulent products with price points in the sweet spot between the Gap and Prada.
Yoga Wars: Start-up Yogasmoga Shakes Up Activewear Market
In a little more than two years, Yogasmoga has made a case for itself as Lululemon 2.0. The company shares many attributes with the latest crop of nascent e-commerce darlings: a slick and colour-saturated web store, high-end US manufacturing, and opulent products with price points in the sweet spot between the Gap and Prada.