Rihanna
Singer
She is the first black face of Dior and the most bankable magazine cover star in terms of sell-through.
Puma Raises Forecast as Turnaround Progresses
The company raised its 2017 earnings forecast after reporting sales rose by 15 percent to €1 billion, adding further momentum to its turnaround efforts.
Puma Raises Forecast as Turnaround Progresses
The company raised its 2017 earnings forecast after reporting sales rose by 15 percent to €1 billion, adding further momentum to its turnaround efforts.
Why Edward Enninful Will Be Good for British Vogue
Edward Enninful’s appointment as editor-in-chief of British Vogue is a bold and progressive choice for the 100-year-old magazine.
Why Edward Enninful Will Be Good for British Vogue
Edward Enninful’s appointment as editor-in-chief of British Vogue is a bold and progressive choice for the 100-year-old magazine.
Adidas Looks to Social Media Stars to Double Women's Market Share
The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.
Adidas Looks to Social Media Stars to Double Women's Market Share
The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.
Puma and Under Armour Trade Places
Puma's profits are reviving and its shares are surging — a mirror image to its similarly sized US rival, which is reeling from a sales slowdown and a stock slump.
Puma and Under Armour Trade Places
Puma's profits are reviving and its shares are surging — a mirror image to its similarly sized US rival, which is reeling from a sales slowdown and a stock slump.
Puma Predicts Profit Jump as Bolt and Rihanna Assist Resurgence
Puma said operating profit in 2017 will rise at least as fast as last year, when three big global sports events and better sales of women’s wear helped the measure jump by a third.
Puma Predicts Profit Jump as Bolt and Rihanna Assist Resurgence
Puma said operating profit in 2017 will rise at least as fast as last year, when three big global sports events and better sales of women’s wear helped the measure jump by a third.
Athleisure’s Winners and Losers
Innovative retail and marketing concepts, as well as designer and celebrity collaborations have helped drive success in the athleisure sector.
Athleisure’s Winners and Losers
Innovative retail and marketing concepts, as well as designer and celebrity collaborations have helped drive success in the athleisure sector.
Will Luxury Streetwear Get Millennials Into Department Stores?
BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.
Will Luxury Streetwear Get Millennials Into Department Stores?
BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.
Puma Raises Outlook as Rihanna, Celebrity Tie-Ups Help Sales
Puma raised its earnings outlook after reporting profit that topped analysts’ estimates, helped by street shoes promoted by pop-star Rihanna and British model Cara Delevingne.
Puma Raises Outlook as Rihanna, Celebrity Tie-Ups Help Sales
Puma raised its earnings outlook after reporting profit that topped analysts’ estimates, helped by street shoes promoted by pop-star Rihanna and British model Cara Delevingne.
BoF Exclusive | Carine Roitfeld and Stephen Gan Part Ways
Carine Roitfeld and Stephen Gan have terminated their partnership on CR Fashion Book, BoF can confirm.
BoF Exclusive | Carine Roitfeld and Stephen Gan Part Ways
Carine Roitfeld and Stephen Gan have terminated their partnership on CR Fashion Book, BoF can confirm.
Laura Brown Talks New InStyle Strategy
In an exclusive interview with BoF, the newly minted editor-in-chief reveals her plans for the celebrity-style bible.
Laura Brown Talks New InStyle Strategy
In an exclusive interview with BoF, the newly minted editor-in-chief reveals her plans for the celebrity-style bible.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
