Rihanna
Singer
She is the first black face of Dior and the most bankable magazine cover star in terms of sell-through.


Banana Republic Looks to Skin Tone and Size Inclusivity for Turnaround
The preppy clothing chain, which has posted three straight quarters of declining same-store sales, is under increasing pressure to reinvent itself as Gap prepares to split from Old Navy.

Banana Republic Looks to Skin Tone and Size Inclusivity for Turnaround
The preppy clothing chain, which has posted three straight quarters of declining same-store sales, is under increasing pressure to reinvent itself as Gap prepares to split from Old Navy.

As Victoria’s Secret Weighs What’s Next, Rihanna May Be Onto Something
The once-dominant lingerie brand is retrenching as new rivals present clear and focused messages that are resonating with consumers.

As Victoria’s Secret Weighs What’s Next, Rihanna May Be Onto Something
The once-dominant lingerie brand is retrenching as new rivals present clear and focused messages that are resonating with consumers.

Slick Woods Launches a Jewellery Line That Aims to Fund Minority-Owned Businesses
The model and Instagram star partnered with other black creatives to found C1V1L, a direct-to-consumer brand with major ambitions to give back to the culture.

Slick Woods Launches a Jewellery Line That Aims to Fund Minority-Owned Businesses
The model and Instagram star partnered with other black creatives to found C1V1L, a direct-to-consumer brand with major ambitions to give back to the culture.

The Return of New York Fashion Week
This season, there were no extraordinary clothes to speak of. But there was excitement.

The Return of New York Fashion Week
This season, there were no extraordinary clothes to speak of. But there was excitement.

Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand.

Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand.

Rihanna Opens a New Front in the Lingerie Wars
This week, everyone will be talking about Rihanna's Savage X Fenty spectacle in New York and a hyper-politicised London Fashion Week. Read our BoF Professional Cheat Sheet.

Rihanna Opens a New Front in the Lingerie Wars
This week, everyone will be talking about Rihanna's Savage X Fenty spectacle in New York and a hyper-politicised London Fashion Week. Read our BoF Professional Cheat Sheet.

How Fenty Beauty Is Selling Cruelty-Free Products to China
Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.

How Fenty Beauty Is Selling Cruelty-Free Products to China
Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.

Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.

Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.

Rihanna Takes Aim at Victoria’s Secret
The superstar’s Savage x Fenty lingerie line, which just raised $50 million in new funding, is gaining ground on the declining but still-dominant mall brand. Her inclusive, Amazon-streamed answer to the Victoria’s Secret Fashion Show could provide a boost.

Rihanna Takes Aim at Victoria’s Secret
The superstar’s Savage x Fenty lingerie line, which just raised $50 million in new funding, is gaining ground on the declining but still-dominant mall brand. Her inclusive, Amazon-streamed answer to the Victoria’s Secret Fashion Show could provide a boost.

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market
Pat McGrath and Rihanna are among the US beauty brands that have made big splashes in the UK. But successfully crossing the Atlantic isn't easy. Retailers, brands and industry experts told BoF how to navigate the complex British beauty market.

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market
Pat McGrath and Rihanna are among the US beauty brands that have made big splashes in the UK. But successfully crossing the Atlantic isn't easy. Retailers, brands and industry experts told BoF how to navigate the complex British beauty market.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




