Renaud Paul-Dauphin
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News & Analysis
John Lobb, Scaling a Craft-Based Business
John Lobb has been producing shoes in the English town of Northampton since the mid-19th century. Now, the revered shoemaker is set to grow. But how do you scale a brand with a business model rooted in traditional craft?

John Lobb, Scaling a Craft-Based Business
John Lobb has been producing shoes in the English town of Northampton since the mid-19th century. Now, the revered shoemaker is set to grow. But how do you scale a brand with a business model rooted in traditional craft?