Rebecca Hessel Cohen

Rebecca Hessel Cohen is the founder and creative director of LoveShackFancy, the New York-based lifestyle brand known for its romantic, maximalist aesthetic. Since launching in 2013, she has grown the label from a hand-dyed bridesmaid dress into a global business rooted in nostalgia, femininity and immersive retail.

Cohen founded LoveShackFancy after designing a custom dress for her own wedding, which quickly inspired a broader vision. Leaving her role as senior fashion and beauty editor at Cosmopolitan, she pursued the brand full-time, building a distinct identity around rose-hued florals, ruffles, vintage-inspired silhouettes, and whimsical textiles. The brand's visual DNA — reminiscent of heirloom dresses and countryside fantasy — has helped cultivate a devoted community and defined a recognisable lifestyle universe.

Over the past decade, Cohen has expanded LoveShackFancy into a multi-category brand, with 23 standalone boutiques and distribution through over 450 global retailers including Sephora, Net-A-Porter, Harrods, Saks, and Revolve. In 2023, she debuted a fragrance collection in partnership with Sephora and continued to scale through collaborations with brands such as Gap, Kendra Scott, and Pottery Barn. The flagship stores, notably in Sag Harbor and Bleecker Street, are known for their immersive, floral-heavy interiors, extending the brand’s aesthetic into physical environments. In 2025, a garden lunch in Sagaponack exemplified her vision of fashion as an experience-driven lifestyle.

Cohen remains actively involved in brand direction, digital storytelling and experiential retail, steering LoveShackFancy as both a business and a cultural imprint.