For more than a decade, PJ Smith has worked with leading fashion companies — includingKering, Prada, Burberry, Selfridges, Macy’s, Neiman Marcus, Inditex, Farfetch and InStylemagazine — to implement policies that benefit animals and the environment. His work has reformed supply chains, revolutionised the way the fashion industry views animals, and inspired anew generation of humane materials. In 2010, Smith helped pass the federal Truth in Fur Labeling Act, which ensures clear and proper labelling for all fur products sold in the US, and in 2019, he was instrumental in the passage of California’s fur sales ban.
VITAL STATISTICS
Condé Nast Goes Public With Fur Ban After Activists Target Executives
The Vogue publisher said it has long-standing guidelines that prohibit the use of new animal fur in most editorial and advertising content. These have now been made public.
Condé Nast Goes Public With Fur Ban After Activists Target Executives
The Vogue publisher said it has long-standing guidelines that prohibit the use of new animal fur in most editorial and advertising content. These have now been made public.
Op-Ed | Fashion’s Fur Debate Has Never Been a Clean Fight
Last week, Marc Jacobs officially declared his brand fur-free following ‘bullying’ by aggressive activists. But on the other side of the equation, quiet pressure from his brand’s parent company LVMH is largely responsible for keeping fur in fashion, argues the Humane Society’s PJ Smith.
Op-Ed | Fashion’s Fur Debate Has Never Been a Clean Fight
Last week, Marc Jacobs officially declared his brand fur-free following ‘bullying’ by aggressive activists. But on the other side of the equation, quiet pressure from his brand’s parent company LVMH is largely responsible for keeping fur in fashion, argues the Humane Society’s PJ Smith.
Fashion’s Animal Welfare Taboo
While most brands have banned fur, animal welfare is rarely discussed when it comes to more mainstream and lucrative fabrics like leather.
Fashion’s Animal Welfare Taboo
While most brands have banned fur, animal welfare is rarely discussed when it comes to more mainstream and lucrative fabrics like leather.
VOICES 2021: The Fashion System’s Push to Evolve
In the second session of BoF’s annual gathering, Balenciaga CEO Cedric Charbit, Ellen MacArthur, Tommy Hilfiger and others addressed virtual fashion, circularity and forging authentic collaborations. Elle announced it would stop publishing images of animal fur.
VOICES 2021: The Fashion System’s Push to Evolve
In the second session of BoF’s annual gathering, Balenciaga CEO Cedric Charbit, Ellen MacArthur, Tommy Hilfiger and others addressed virtual fashion, circularity and forging authentic collaborations. Elle announced it would stop publishing images of animal fur.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
Why the Fur Industry Is Betting on Influencers
Global fur sales fell to $33 billion last year, down from $40 billion in 2015. Now, Saga Furs, which provides fur for numerous high fashion houses, is turning to influencers like Bryanboy to turn the tide.
Prada Joins Fashion’s Anti-Fur Movement
After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.
Prada Joins Fashion’s Anti-Fur Movement
After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.
The Other Reason for Chanel’s Exotic Skins Ban
While competitors were busy snapping up farms and tanneries, the French luxury house failed to secure its exotics supply chain, giving it diminished access to top quality materials.
The Other Reason for Chanel’s Exotic Skins Ban
While competitors were busy snapping up farms and tanneries, the French luxury house failed to secure its exotics supply chain, giving it diminished access to top quality materials.
Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.
Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.
Op-Ed | Fur: A Reality Check
Not only is real fur continuing to make a strong showing on the catwalks, but it is also sustainable, argue Mark Oaten and Nancy Daigneault.
Op-Ed | Fur: A Reality Check
Not only is real fur continuing to make a strong showing on the catwalks, but it is also sustainable, argue Mark Oaten and Nancy Daigneault.
Op-Ed | Fashion's Fur-Free Future
Today’s consumers want to align their values with their wardrobes like never before and fashion companies are taking notice, argues PJ Smith.
Op-Ed | Fashion's Fur-Free Future
Today’s consumers want to align their values with their wardrobes like never before and fashion companies are taking notice, argues PJ Smith.