Pierre Rougier
President, PR Consulting
The fashion publicist is known for his assertiveness and being fiercely protective of clients, who are often up-and-comers.
A leading fashion publicist and founder of the prominent PR Consulting agency, Pierre Rougier represents an elite list of luxury and lifestyle brands, with partner Sylvie Piquet Damesme. Headquartered in New York, partner Nathalie Ours runs an office in Paris and in July 2013, the company opened a branch in Los Angeles headed by former Balenciaga publicist Laurence Goldberg.
A former political science student from Bordeaux, France, Rougier moved to Paris in the late 1970s, where he landed a public relations job working for Hermès, Yohji Yamamoto and Margiela. He moved to New York in 1993 where he was appointed communications director at Onward Kashiyama, a Japanese apparel brand that also represented Helmut Lang and Alexander McQueen. Rougier launched PR Consulting in 1997, representing the then-relatively unknown Narciso Rodriguez , followed by Balenciaga.
Along with high profile clients such as Christopher Kane , Raf Simons , Christian Dior, Louis Vuitton and Versace, PR Consulting also represents corporate clients such as Forever 21. Noted as having a keen eye for talented young labels, Rougier is noted for his support of several burgeoning labels and is credited as an instrumental figure in raising the profile of brands such as Proenza Schouler, L’Wren Scott and Hood By Air.
Career History
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How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
10 Tips to Break into Fashion
Fabien Baron, Pierre Rougier, Lucinda Chambers and more share their advice for starting a career in the fashion industry.
10 Tips to Break into Fashion
Fabien Baron, Pierre Rougier, Lucinda Chambers and more share their advice for starting a career in the fashion industry.
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
Maria Cornejo: 'Know Who You Are'
The hyper-focused designer of Zero + Maria Cornejo reflects on 20 years of a brand built on point of view and word of mouth.
Maria Cornejo: 'Know Who You Are'
The hyper-focused designer of Zero + Maria Cornejo reflects on 20 years of a brand built on point of view and word of mouth.
How I Broke Into Fashion | PR Consulting’s Pierre Rougier
Pierre Rougier went from studying political science to working in PR for Hermès, Yohji Yamamoto and Margiela before launching his own agency. How did he do it?
How I Broke Into Fashion | PR Consulting’s Pierre Rougier
Pierre Rougier went from studying political science to working in PR for Hermès, Yohji Yamamoto and Margiela before launching his own agency. How did he do it?
Remembered: The Game-Changing Martin Margiela Show of 1989
As talk turns towards a future of consumer-facing fashion shows, we look back on the 1989 Martin Margiela presentation, which set a new paradigm for the fashion show as a public spectacle, in an oral history with contributions from Margiela’s closest collaborators and biggest supporters of the time, courtesy of The Gentlewoman.
Remembered: The Game-Changing Martin Margiela Show of 1989
As talk turns towards a future of consumer-facing fashion shows, we look back on the 1989 Martin Margiela presentation, which set a new paradigm for the fashion show as a public spectacle, in an oral history with contributions from Margiela’s closest collaborators and biggest supporters of the time, courtesy of The Gentlewoman.
Fashion PR in the Digital Age
LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is
Fashion PR in the Digital Age
LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
