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Philippe Pinatel

Latest News & Analysis
Beauty

How Merit Won Over the Grown-Up Glossier Girl

Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.

Beauty

How Merit Won Over the Grown-Up Glossier Girl

Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.