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Peter Do

Creative Director, Peter Do

The designer has turned a lens on American manufacturing, and made the case for a clean approach to tailoring with a community-based approach to creating.

Peter Do

Peter Do is the designer behind his namesake label. His brand is based in community, clean tailoring and supporting New York’s garment district and is a favourite of stars Zendaya, Solange and Beyoncé. Do started the brand with friends: Vincent Ho is Do’s business partner, Jessica Wu is its press director, Lydia Sukato is operations manager and An Nguyen is a designer. 

Born in Vietnam, Do moved to the suburbs of Philadelphia at age 14. He studied at the Fashion Institute of Technology in New York and received the inaugural LVMH Graduate Prize in 2014. Upon graduation, Do worked in Celine’s ready-to-wear atelier, then moved back to the US to work at Derek Lam. Do founded Peter Do in 2018, and first showed at New York Fashion Week in September 2021.

In May 2023, Helmut Lang appointed Do as creative director of the brand. His debut collection is Spring/Summer 2024 for the brand during New York Fashion Week.

The designer is a part of the 2020 LVMH Prize class of co-winners, a 2020 CFDA Emerging Designer Award nominee, 2021 Designer of the Year Award nominee, 2022 Woolmark Prize finalist and 2022 ANDAM Prize finalist.

Career History

Education
New York Fashion Institute of Technology

VITAL STATISTICS

BORN1990
NATIONALITYVietnamese
LOCATIONUnited States
MEMBER SINCE2022

Find out more

Latest News & Analysis
Luxury

Peter Do Exits Helmut Lang

Do joined Helmut Lang in March 2023, with a goal to revive the storied house.

Luxury

Peter Do Exits Helmut Lang

Do joined Helmut Lang in March 2023, with a goal to revive the storied house.


Fashion Week

At Helmut Lang and Coach, a Debut and a Decade Later

On the first two days of New York Fashion Week, designers Peter Do and Stuart Vevers showcased their takes on storied brands.

Fashion Week

At Helmut Lang and Coach, a Debut and a Decade Later

On the first two days of New York Fashion Week, designers Peter Do and Stuart Vevers showcased their takes on storied brands.


Fashion Week

Can Peter Do Restore Helmut Lang to Its Former Glory?

“More than ever we need non-fussy clothing,” the designer told BoF in a preview of his debut collection for Helmut Lang — the once-groundbreaking label’s first outing in four years.

Fashion Week

Can Peter Do Restore Helmut Lang to Its Former Glory?

“More than ever we need non-fussy clothing,” the designer told BoF in a preview of his debut collection for Helmut Lang — the once-groundbreaking label’s first outing in four years.


Fashion Week

Peter Do’s Helmut Lang to Open New York Fashion Week

Also on the preliminary schedule, Ralph Lauren, Jonathan Cohen and 3.1 Phillip Lim will return to New York Fashion Week.

Fashion Week

Peter Do’s Helmut Lang to Open New York Fashion Week

Also on the preliminary schedule, Ralph Lauren, Jonathan Cohen and 3.1 Phillip Lim will return to New York Fashion Week.


Fashion Week

At New York Fashion Week: What Recession?

Designers this week were laser focused on pleasing their customer, but rarely managed to convey what’s happening in the culture at large. Lauren Sherman reports on collections, from Tory Burch and Tom Ford to Area and Peter Do.

Fashion Week

At New York Fashion Week: What Recession?

Designers this week were laser focused on pleasing their customer, but rarely managed to convey what’s happening in the culture at large. Lauren Sherman reports on collections, from Tory Burch and Tom Ford to Area and Peter Do.


Fashion Week

Evil Begone: Fashion and Feminism at the New York Shows

The battle over reproductive rights gave the return of New York Fashion Week added resonance, reports Lynn Yaeger.

Fashion Week

Evil Begone: Fashion and Feminism at the New York Shows

The battle over reproductive rights gave the return of New York Fashion Week added resonance, reports Lynn Yaeger.


Workplace & Talent

The Future of Fashion’s Most Coveted Careers

Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?

Workplace & Talent

The Future of Fashion’s Most Coveted Careers

Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?


Entrepreneurship

The Biggest Challenges Facing New Brands and How to Tackle Them

From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.

Entrepreneurship

The Biggest Challenges Facing New Brands and How to Tackle Them

From financing to navigating a shifting retail market, a host of obstacles are standing between emerging designers and sustainable growth.


Luxury

Peter Do’s Modern Female Sensibility

This month, our Spotlight shines on the Phoebe Philo protégé whose womenswear line won over top stockists with its modern staples and youthful tailoring.

Luxury

Peter Do’s Modern Female Sensibility

This month, our Spotlight shines on the Phoebe Philo protégé whose womenswear line won over top stockists with its modern staples and youthful tailoring.

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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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