Pelagia Kolotouros

Pelagia Kolotouros is the creative director at Lacoste, where she oversees the brand’s creative direction and design strategy. Known for her forward-thinking approach to sustainability and innovation, Kolotouros brings a wealth of experience in pushing the boundaries of eco-conscious fashion to her role at Lacoste. 

Kolotouros' journey in fashion began with a degree from Parsons School of Design, where she cultivated an understanding of how creativity and ethical responsibility intersect. Her career has included positions at brands like Nike and Adidas, where she led sustainable design initiatives and contributed to circular fashion projects. At Adidas, she was instrumental in reducing the environmental impact of the brand’s products, driving initiatives such as using recycled materials in performance gear.

Now at Lacoste, Kolotouros is redefining  the heritage brand’s design language by integrating sustainability into its iconic sporty aesthetic. Her vision is to modernise Lacoste’s offerings while remaining true to the brand's DNA, particularly by focusing on eco-friendly materials and reducing waste. Her leadership is expected to play a pivotal role in shaping the future of Lacoste as both a fashion and environmentally conscious brand.