Pedro Andrade

Pedro Andrade is the founder and creative force behind Piet, one of Brazil’s largest and most influential luxury streetwear brands. Since launching the label in 2012, Andrade has been at the centre of Latin America’s vibrant streetwear scene. In 2023, Piet returned to São Paulo Fashion Week after a runway hiatus, closing the event’s 30th anniversary with an 8,000-person mega-show. Piet’s first flagship store opened in São Paulo in 2024. Over the years, the designer has partnered with brands including Nike, Adidas, Puma, Oakley, Asics, New Balance, Fila, Converse and the NBA.

Known for presenting Brazil in non-obvious ways, Andrade avoids design clichés and showcases the country’s richness through modern aesthetics and nuanced storytelling. His unique approach earned him a place on the Hypebeast 100 list, the first Brazilian to be included, and drew the attention of prominent international streetwear stockists in Europe and North America. Andrade’s second label, P. Andrade, launched in 2021 and debuted at Paris Fashion Week in June 2025, making it the first Brazilian brand to be selected by the Fédération de la Haute Couture et de la Mode for the official menswear calendar.