Paul-Emmanuel Reiffers

Paul-Emmanuel Reiffers is the founder and chief executive of Mazarine Group, a communications and creative agency serving the luxury sector with clients including Chanel, Cartier and Louis Vuitton. Since taking the helm at Numéro in 2014, Reiffers has strategically expanded Mazarine’s influence across fashion, art, media and technology, shaping how luxury brands engage with contemporary culture.

Under Reiffers' leadership, Mazarine Group has evolved into a multidisciplinary powerhouse, offering services spanning fashion show and event production (via La Mode en Images), digital innovation (Mazarine Digital), brand packaging (Mazarine Pascalie), publishing (Numéro) and contemporary art (Reiffers Art Initiatives). La Mode en Images, known for producing standout moments like Balenciaga’s mud-drenched Paris runway, has grown its global footprint with expansions to New York and Dubai. In 2024, the acquisition of cultural production agency Arter further cemented Mazarine’s status at the nexus of fashion and art.

In 2021, Reiffers founded Reiffers Art Initiatives to support emerging artists with exhibitions, mentorship and prizes, including “Les Apparitions,” a landmark 2025 show in Paris featuring 34 artists. Most recently, Mazarine Digital launched its AI division, signaling a future-forward approach to luxury e-commerce.