Patrizio Bertelli
Chairman of the Board of Directors & Executive Director, Prada S.p.A.
After meeting his future wife Miuccia Prada at a Milanese trade show, he joined the brand and led its expansion into foreign markets and a successful IPO.


Prada Plays Digital Catch-Up in China
Focusing on digital and forging relationships with KOLs like "Mr Bags" will prove crucial to Prada regaining ground in China, a region which accounts for close to a third of all global luxury sales.

Prada Plays Digital Catch-Up in China
Focusing on digital and forging relationships with KOLs like "Mr Bags" will prove crucial to Prada regaining ground in China, a region which accounts for close to a third of all global luxury sales.

Prada and Ferragamo Unfashionably Late to Luxury Industry's Rebound
Both brands have posted double-digit declines in the past six months, lagging behind French rivals LVMH and Kering whose Italian brands Fendi and Gucci are racing ahead.

Prada and Ferragamo Unfashionably Late to Luxury Industry's Rebound
Both brands have posted double-digit declines in the past six months, lagging behind French rivals LVMH and Kering whose Italian brands Fendi and Gucci are racing ahead.

Louis Vuitton and Hermès Lead Interbrand Ranking, as Ralph Lauren Drops Off
BoF can exclusively reveal Interbrand’s Best Global Brands 2017. Among luxury players, Louis Vuitton held its top position, while Hermès and Gucci climbed, Burberry and Prada slipped, and Ralph Lauren dropped off the list entirely.

Louis Vuitton and Hermès Lead Interbrand Ranking, as Ralph Lauren Drops Off
BoF can exclusively reveal Interbrand’s Best Global Brands 2017. Among luxury players, Louis Vuitton held its top position, while Hermès and Gucci climbed, Burberry and Prada slipped, and Ralph Lauren dropped off the list entirely.

Prada Needs More Than a Tune-Up
The Italian brand remains one of the most remarkable soft luxury labels in the world, but under the hood the business needs repair, argues Luca Solca.

Prada Needs More Than a Tune-Up
The Italian brand remains one of the most remarkable soft luxury labels in the world, but under the hood the business needs repair, argues Luca Solca.

What’s Going on At Marc Jacobs?
Three and a half years since Marc Jacobs stepped down from Louis Vuitton to focus on his namesake label, the brand is facing big challenges. Where will it go from here?

What’s Going on At Marc Jacobs?
Three and a half years since Marc Jacobs stepped down from Louis Vuitton to focus on his namesake label, the brand is facing big challenges. Where will it go from here?

Prada Profit Falls 15.9 Percent, But Sales Point to Chinese Recovery
The Italian group reported its lowest full year profit since its IPO in 2011, but said it remains confident of a turnaround as luxury demand in Asia picks up.

Prada Profit Falls 15.9 Percent, But Sales Point to Chinese Recovery
The Italian group reported its lowest full year profit since its IPO in 2011, but said it remains confident of a turnaround as luxury demand in Asia picks up.

Karla Otto: 'Communication Is More Important Than It Used to Be'
German PR guru Karla Otto tells Tim Blanks about her early days representing Jean Paul Gaultier and Jil Sander, and the state of fashion communications today.

Karla Otto: 'Communication Is More Important Than It Used to Be'
German PR guru Karla Otto tells Tim Blanks about her early days representing Jean Paul Gaultier and Jil Sander, and the state of fashion communications today.

The Case for Global Fashion Cooperation
In today’s complex and connected world, the major challenges facing fashion can only be addressed through greater global cooperation.

The Case for Global Fashion Cooperation
In today’s complex and connected world, the major challenges facing fashion can only be addressed through greater global cooperation.

Rethinking Luxury CEO Pay
CEO remuneration policies within the luxury goods sector are out of sync with today’s low-growth world, argues Luca Solca.

Rethinking Luxury CEO Pay
CEO remuneration policies within the luxury goods sector are out of sync with today’s low-growth world, argues Luca Solca.

At Creative Helm of a Fashion Brand, Which Configuration Works Best?
From brand-makers to dual-role CEO-cum-creative directors, fashion brands are experimenting with a range of creative configurations.

At Creative Helm of a Fashion Brand, Which Configuration Works Best?
From brand-makers to dual-role CEO-cum-creative directors, fashion brands are experimenting with a range of creative configurations.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




