Pat McGrath
Makeup Artist
The fashion industry’s most visible makeup artist is hailed for her versatility and working with her fingers rather than brushes.


How Benefit Defied Makeup's Decline
The LVMH-owned beauty company is the only top 10 prestige makeup brand in growth mode in the US, thanks to wacky influencer collaborations and a dedication to eyebrows.

How Benefit Defied Makeup's Decline
The LVMH-owned beauty company is the only top 10 prestige makeup brand in growth mode in the US, thanks to wacky influencer collaborations and a dedication to eyebrows.

The Hidden Network Churning Out Celebrity and Influencer Beauty Lines
Every celebrity wants to launch the next Kylie Cosmetics or Fenty Beauty. But few want to put in the work required to build a brand from scratch. BoF takes a look at the growing field of companies that develop beauty lines for famous faces.

The Hidden Network Churning Out Celebrity and Influencer Beauty Lines
Every celebrity wants to launch the next Kylie Cosmetics or Fenty Beauty. But few want to put in the work required to build a brand from scratch. BoF takes a look at the growing field of companies that develop beauty lines for famous faces.

Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.

Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.

Beauty's Giant Glitter Problem
Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?

Beauty's Giant Glitter Problem
Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?

How Nars Made Its Orgasm Last 20 Years
The 25 year-old brand is about to double the size of its business for the third time in the past decade, on the back of sexually charged products like 1999's Orgasm blush. Many of its ‘90s peers haven’t been so lucky.

How Nars Made Its Orgasm Last 20 Years
The 25 year-old brand is about to double the size of its business for the third time in the past decade, on the back of sexually charged products like 1999's Orgasm blush. Many of its ‘90s peers haven’t been so lucky.

Why Dior and Chanel Are Launching Direct Retail for Beauty
The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.

Why Dior and Chanel Are Launching Direct Retail for Beauty
The strategy is aimed at getting closer to consumers and building image in a space where niche players have flourished.

Why Department Stores Are Supersizing Their Beauty Floors
Harrods, Bloomingdale's, Saks are among the retailers that have built out enormous beauty floors stuffed with exclusive products and services to keep shoppers inside their stores and away from the competition.

Why Department Stores Are Supersizing Their Beauty Floors
Harrods, Bloomingdale's, Saks are among the retailers that have built out enormous beauty floors stuffed with exclusive products and services to keep shoppers inside their stores and away from the competition.

How I Became... A Beauty Consultant
The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.

How I Became... A Beauty Consultant
The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.

Can Topshop Owner Arcadia Still Be Saved?
Creditors could vote down Arcadia chairman Philip Green's restructuring proposal leaving administrators to seek out new owners for Topshop.

Can Topshop Owner Arcadia Still Be Saved?
Creditors could vote down Arcadia chairman Philip Green's restructuring proposal leaving administrators to seek out new owners for Topshop.

Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.

Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




