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Pat McGrath

Makeup Artist

The fashion industry’s most visible makeup artist is hailed for her versatility and working with her fingers rather than brushes.

Pat McGrath
News & Analysis

Natalia ‘Supernova’ Vodianova, The Survivor

Natalia Vodianova channelled the harsh realities of her childhood and a desperate instinct for survival to become one of the highest earning supermodels in the world. Through the Naked Heart Foundation, founded in 2004, she is channelling the same instinct to help Russian children.

News & Analysis

Natalia ‘Supernova’ Vodianova, The Survivor

Natalia Vodianova channelled the harsh realities of her childhood and a desperate instinct for survival to become one of the highest earning supermodels in the world. Through the Naked Heart Foundation, founded in 2004, she is channelling the same instinct to help Russian children.


Fashion Week

Gucci's Frida Giannini, Change Agent

Courtesy of our friends at Surface magazine, BoF brings you an in-depth conversation with Gucci creative director Frida Giannini, who continues to push the Italian house forward by emphasising teamwork and smart growth.

Fashion Week

Gucci's Frida Giannini, Change Agent

Courtesy of our friends at Surface magazine, BoF brings you an in-depth conversation with Gucci creative director Frida Giannini, who continues to push the Italian house forward by emphasising teamwork and smart growth.


Workplace & Talent

10 Young New York Creatives Shaping the Future of Fashion

From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York’s fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.

Workplace & Talent

10 Young New York Creatives Shaping the Future of Fashion

From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York’s fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.


News & Analysis

In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books

BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.

News & Analysis

In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books

BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.


News & Analysis

Op-Ed | Violence Is Not Pretty, But It Can Hide Behind a Pretty Face

Italian Vogue’s domestic violence-themed cover story proves that fashion photography is a powerful medium which can carry important messages, but it should have been stripped of its commercial credits, argues Mimma Viglezio.

News & Analysis

Op-Ed | Violence Is Not Pretty, But It Can Hide Behind a Pretty Face

Italian Vogue’s domestic violence-themed cover story proves that fashion photography is a powerful medium which can carry important messages, but it should have been stripped of its commercial credits, argues Mimma Viglezio.


News & Analysis

How Vika Gazinskaya Put Herself on the Fashion Map

In recent seasons, Moscow-based designer Vika Gazinskaya has attracted attention, and orders, from some of the world's most influential stores, including Colette, Net-a-Porter and Fivestory. How did she do it?

News & Analysis

How Vika Gazinskaya Put Herself on the Fashion Map

In recent seasons, Moscow-based designer Vika Gazinskaya has attracted attention, and orders, from some of the world's most influential stores, including Colette, Net-a-Porter and Fivestory. How did she do it?


News & Analysis

Conjuring Couture

The vision that drives a fashion house is born from the head and heart of the designer. But behind the scenes, an entire Creative Class — from producers to image-makers to makeup artists — help to conjure up the magic of that vision and communicate it to the world. Explore members of fashion's Creative Class on the newly launched BoF 500.

News & Analysis

Conjuring Couture

The vision that drives a fashion house is born from the head and heart of the designer. But behind the scenes, an entire Creative Class — from producers to image-makers to makeup artists — help to conjure up the magic of that vision and communicate it to the world. Explore members of fashion's Creative Class on the newly launched BoF 500.


Workplace & Talent

Edward Enninful: 'A Good Stylist Can Work in Any Medium'

BoF traces the personal and professional trajectory of stylist and fashion director Edward Enninful, from his 'baptism into fashion' on the London Tube to the offices of Condé Nast.

Workplace & Talent

Edward Enninful: 'A Good Stylist Can Work in Any Medium'

BoF traces the personal and professional trajectory of stylist and fashion director Edward Enninful, from his 'baptism into fashion' on the London Tube to the offices of Condé Nast.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo