Pat McGrath
Makeup Artist
The fashion industry’s most visible makeup artist is hailed for her versatility and working with her fingers rather than brushes.


Natalia ‘Supernova’ Vodianova, The Survivor
Natalia Vodianova channelled the harsh realities of her childhood and a desperate instinct for survival to become one of the highest earning supermodels in the world. Through the Naked Heart Foundation, founded in 2004, she is channelling the same instinct to help Russian children.

Natalia ‘Supernova’ Vodianova, The Survivor
Natalia Vodianova channelled the harsh realities of her childhood and a desperate instinct for survival to become one of the highest earning supermodels in the world. Through the Naked Heart Foundation, founded in 2004, she is channelling the same instinct to help Russian children.

Gucci's Frida Giannini, Change Agent
Courtesy of our friends at Surface magazine, BoF brings you an in-depth conversation with Gucci creative director Frida Giannini, who continues to push the Italian house forward by emphasising teamwork and smart growth.

Gucci's Frida Giannini, Change Agent
Courtesy of our friends at Surface magazine, BoF brings you an in-depth conversation with Gucci creative director Frida Giannini, who continues to push the Italian house forward by emphasising teamwork and smart growth.

10 Young New York Creatives Shaping the Future of Fashion
From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York’s fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.

10 Young New York Creatives Shaping the Future of Fashion
From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York’s fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.

In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books
BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.

In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books
BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.

Op-Ed | Violence Is Not Pretty, But It Can Hide Behind a Pretty Face
Italian Vogue’s domestic violence-themed cover story proves that fashion photography is a powerful medium which can carry important messages, but it should have been stripped of its commercial credits, argues Mimma Viglezio.

Op-Ed | Violence Is Not Pretty, But It Can Hide Behind a Pretty Face
Italian Vogue’s domestic violence-themed cover story proves that fashion photography is a powerful medium which can carry important messages, but it should have been stripped of its commercial credits, argues Mimma Viglezio.

How Vika Gazinskaya Put Herself on the Fashion Map
In recent seasons, Moscow-based designer Vika Gazinskaya has attracted attention, and orders, from some of the world's most influential stores, including Colette, Net-a-Porter and Fivestory. How did she do it?

How Vika Gazinskaya Put Herself on the Fashion Map
In recent seasons, Moscow-based designer Vika Gazinskaya has attracted attention, and orders, from some of the world's most influential stores, including Colette, Net-a-Porter and Fivestory. How did she do it?

Conjuring Couture
The vision that drives a fashion house is born from the head and heart of the designer. But behind the scenes, an entire Creative Class — from producers to image-makers to makeup artists — help to conjure up the magic of that vision and communicate it to the world. Explore members of fashion's Creative Class on the newly launched BoF 500.

Conjuring Couture
The vision that drives a fashion house is born from the head and heart of the designer. But behind the scenes, an entire Creative Class — from producers to image-makers to makeup artists — help to conjure up the magic of that vision and communicate it to the world. Explore members of fashion's Creative Class on the newly launched BoF 500.

Edward Enninful: 'A Good Stylist Can Work in Any Medium'
BoF traces the personal and professional trajectory of stylist and fashion director Edward Enninful, from his 'baptism into fashion' on the London Tube to the offices of Condé Nast.

Edward Enninful: 'A Good Stylist Can Work in Any Medium'
BoF traces the personal and professional trajectory of stylist and fashion director Edward Enninful, from his 'baptism into fashion' on the London Tube to the offices of Condé Nast.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




