Pascal Perrier
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Luxury
BoF Exclusive | How Burberry is Rebuilding Its Japan Business
On June 30, Burberry’s lucrative 35-year licensing deal with Sanyo Shokai came to a quiet close, enabling Burberry to take direct control of its Japanese business. How will the brand manage the transition and make up the shortfall?
BoF Exclusive | How Burberry is Rebuilding Its Japan Business
On June 30, Burberry’s lucrative 35-year licensing deal with Sanyo Shokai came to a quiet close, enabling Burberry to take direct control of its Japanese business. How will the brand manage the transition and make up the shortfall?