Pascal Morand
Executive President, Fédération de la Haute Couture et de la Mode
Since his appointment, the accomplished author and academic has injected new energy and modernity into the world’s most important capital for creativity and commerce in fashion.
Known for his tenure at two of Paris’ top universities, L’Institut Francais de la Mode (IFM) and Ecole Superieure de Commerce de Paris (ESCP) Europe, Pascal Morand is an accomplished author and academic expert on French fashion as it relates to the global economy and culture. Now the executive president of Fédération de la Haute Couture et de la Mode, Morand has injected new energy and modernity into the world’s most important capital for creativity and commerce in fashion. Morand was also previously deputy director general of the Chamber of Commerce and Industry of the Paris region.
Morand attended HEC Business School in 1981, and continued his studies in Organisation Sciences at the University of Paris Dauphine. Additionally, Morand was briefly a visiting scholar at Northwestern University in 1981. In 1987, Morand took up a post as director general and associate lecturer at L’Institut Francais de la Mode, one of France’s leading fashion schools. He continues to be an associate lecturer today. He earned his PhD at the University of Rouen in 1988. In 2006, he left IFM for ESCP Europe, where he pursued both independent and collaborative research alongside his teaching responsibilities, lecturing in ESCP Europe’s Berlin and Paris campuses. In 2012, Morand stepped down from his role at the region’s leading business school.
He has also engaged in thorough research and analyses on globalisation, conducted for France’s Minister of Economy Christine Lagarde. Morand has penned several articles, academic publications and books exploring the intersection between economics and culture. He co-authored a significant report entitled “The New Vision of Innovation” with Delphine Manceau in 2009. His latest book — an exploration of luxury and religion — is entitled “Les Religions et le Luxe,” and was published in 2012.
Between 2002 and 2006, Morand was increasingly active in the public sector, implementing a new strategy for the Moroccan textile industry and playing an advisory role at governmental and national level on matters pertaining to fashion in an economic context. Morand is also a member of the French Academy of Technology.
Today, he continues to be an associate lecturer at IFM and participates in their larger, high-profile events, such as the Festival d’Hyeres in 2014, when he chaired a roundtable discussion on “China: perspectives for change and crossover development.”
In December 2015, it was announced that Morand would be taking over from Stephane Wargnier as the new executive president of the Fédération de la Haute Couture et de la Mode, France’s leading fashion governing body. Many deem Morand's affinity with technology and his educational background as crucial assets in his role.
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Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
Why Luxury Brands Aren't Giving Up on Fashion Month
Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty.
Why Luxury Brands Aren't Giving Up on Fashion Month
Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty.
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
London and Paris Men’s and Couture Fashion Weeks Cancelled, Milan Men’s Week Postponed
The Covid-19 epidemic is upending fashion weeks around the world.
London and Paris Men’s and Couture Fashion Weeks Cancelled, Milan Men’s Week Postponed
The Covid-19 epidemic is upending fashion weeks around the world.
Paris Fashion Designers Address Coronavirus Concerns
As of now, the shows will continue, with many brands expected to offer face masks.
Paris Fashion Designers Address Coronavirus Concerns
As of now, the shows will continue, with many brands expected to offer face masks.
Why 'Made in France' Is Back in Force
Major French luxury brands like Chanel, Hermès and Louis Vuitton are spending millions of euros on facilities in their home country to burnish their brands, secure unique know-how, enable greater speed-to-market and benefit from government incentives.
Why 'Made in France' Is Back in Force
Major French luxury brands like Chanel, Hermès and Louis Vuitton are spending millions of euros on facilities in their home country to burnish their brands, secure unique know-how, enable greater speed-to-market and benefit from government incentives.
Inside an International Fashion Prize: Haute Couture Week
In this episode of our behind-the-scenes documentary on the BoF China prize, our winner presents her collection at the Ritz during Paris’ iconic Haute Couture week — while facing visa issues and the world media.
Inside an International Fashion Prize: Haute Couture Week
In this episode of our behind-the-scenes documentary on the BoF China prize, our winner presents her collection at the Ritz during Paris’ iconic Haute Couture week — while facing visa issues and the world media.
Power Moves | Kering Appoints Diversity & Inclusion Chief, Victoria Beckham Names CEO
This week, Kering hires its first chief diversity and inclusion officer, while Victoria Beckham Limited announces Paolo Riva’s successor.
Power Moves | Kering Appoints Diversity & Inclusion Chief, Victoria Beckham Names CEO
This week, Kering hires its first chief diversity and inclusion officer, while Victoria Beckham Limited announces Paolo Riva’s successor.
Glitz, Glamour & Garbage: Why Fashion Week Needs to Clean Up Its Act
With scrutiny on fashion’s environmental impact mounting, the excess of major fashion weeks is increasingly at odds with the public commitments of major brands to operate more sustainably.
Glitz, Glamour & Garbage: Why Fashion Week Needs to Clean Up Its Act
With scrutiny on fashion’s environmental impact mounting, the excess of major fashion weeks is increasingly at odds with the public commitments of major brands to operate more sustainably.
Celebrating BoF China Prize Winner Caroline Hu in Paris
The promising young designer, who won BoF’s inaugural prize in March, was fêted by industry insiders in the midst of Couture Week.
Celebrating BoF China Prize Winner Caroline Hu in Paris
The promising young designer, who won BoF’s inaugural prize in March, was fêted by industry insiders in the midst of Couture Week.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
